Price and Channel Strategy

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word for the product or service you selected in week 1. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. DO NOT PROVIDE A GENERIC DESCRIPTION OF THE CONCEPT, BUT ADDRESS HOW THE CONCEPT APPLIES TO YOUR SELECTED PRODUCT OR SERVICE. Price and Place/Distribution: • Distribution Strategies • Channels, Mass, Selective, Exclusive • Positioning within channels • Dynamic/Static Pricing Strategies • Channel tactics (Pricing) • Daily pricing, promotion pricing, List pricing Format your assignment according to APA guidelines.

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