PROJECT COVER SHEET Assessment 3: Market Entry Report[30%]

Class Name and Code BUS 3103: Globalization and International Business College Name
Project Title Assessment 3: Market Entry Report Each individual report is worth 30% of the overall grade. Due Date Name of business: Date Written Section
The learning outcomes will be evaluated through this evaluation.
• CLO3- Talk about how business operations are carried out in a global setting.
• CLO4: Assess market entry tactics for the worldwide market.
• CLO5: Offer recommendations for corporate operations on a global scale.

Assessment 3 for the international business project is “Market Entry Report” (30%). Summary of Contents

1. Initialization
The major points of the report (a concise overview of the report results) o The purpose of the report (explain the context of the report, why it was created)

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2. Organization Background
Brief summaries of the company’s history, present offerings, geographic markets, and manufacturing and service facilities.
o Market and Country Analysis:
o External elements that draw consumers to the market:
Political stability: according to study, this nation appears to be extremely appealing for businesses, as it is noted by xyz website “;sdklfjskfj; skfjs;dlkfjs;dlkfj; s;lskdjf; sadkfj;sldkfjs;alkfjs;ldkfj ;asl.”
system of free markets
rates of inflation
debt in the private sector
level of corruption

o Market-attractive criteria depending on consumers and competitors:
o Consumer requirements are met through the availability of goods and services
O level of current competitiveness o effectiveness and worth of current rivals

Determine a score for the suitability/attractiveness of each factor (e.g. 7/10), and include a written justification with references for each factor score. o Determine a score for the rate of expansion required/company strategy, as well as the following factors related to industry and business: o Trade barriers, suitable labor force availability, business core competencies, transport costs, costs of establishment/EoS, and level of centralised control required.

Justification for Factor Ranking
Trade obstacles 10 of 155 nations This indicates that the xxxx country has a stable political environment and an appealing market for investors. 3rd place out of 144 nations This grade indicates that the political climate in Emirates is relatively stable and favorable to business.

There should be a weighting of each factor’s importance for the selected organization along with a reason.
(Students may use the same nation they chose for Assignment 1 or a new one.)

3. The staffing policy and marketing mix
o Create a succinct marketing mix for the company in the new market, taking into account the need for standardization vs. local responsiveness (refer to the features of the product/service, the location/distribution strategy, the promotion strategy, and the pricing strategy).
Which HRM staffing policy the organization should employ has to be identified and justified (LO3.4).
Strategy for Entering the Market (LO4&5.3)
o Determine whether each of the six Entry Modes is potentially appropriate (benefits/disadvantages) for this organization.
o Suggest and defend the optimal entrance method(s) for this business.
? References

Market Entry Report Assessment 3 for BUS 3103: Rubric and Feedback Sheet
Student ID: Name:

Unacceptable Report Contents

F Minimum demands D Acceptable

C/C+ far better than required B/B+ Outstanding

A/A+ Grades Given

achievement that fails to satisfy course requirements when graded normally. Achievement that at least satisfies the course requirements but may fall short in terms of GPA. Achievement that successfully complies with the GPA and course requirements exceeding the course and GPA standards in terms of achievement Outstanding performance in comparison to course and GPA requirements
1. Initialization
What is the report’s goal?
summarize the report’s main points /10
2. Background information on the business Ownership, size, history, and other circumstances.
Clearly articulated markets and products, with potential and constraints acknowledged /10
3. Market and Country Analysis
Analysis of suitability and attraction; justifiable and appropriate relevance.
external variables
variables depending on customers
Factors relating to industry and business/30
4. The marketing mix and the staffing plan
The marketing mix takes into account pertinent criteria for the following: product/service (cultural, economic development, and technical standards)
Distribution (Channel length (Intermediaries), Retail Concentration, Exclusivity, and Channel Quality)
Promotions: Push vs. Pull, noise levels, and cultural hurdles
Pricing strategy (including, and supporting, demand elasticity)
/40 /10 Justification of Selected Staffing Policy
5. A Market Entry Plan
Evaluation of the six entry modes, including company and national pros and downsides.
Suitable Entry Mode(s) and Reasonable Justification


Overall quality of structure and method used to prepare final report: ten out of ten for language and formatting.
check out the formatting and written English marking criteria (10/20/200).

Evaluation Guidelines
DESCRIPTION Unacceptable

F The bare minimum

D Excellent

C/C+ far better than required B/B+ Outstanding

from the course manual achievement that fails to satisfy course requirements when graded normally. Achievement that at least satisfies the course requirements but may fall short in terms of GPA. Achievement that successfully complies with the GPA and course requirements exceeding the course and GPA standards in terms of achievement Outstanding performance in comparison to course and GPA requirements
General Direction errors that are so serious that the job is below par significant mistakes, confusing or inaccurate information Most material is accurate and presented properly, with few mistakes. Almost entirely error-free, exhibits critical thought, and covers all topics with thorough explanations. Work that is clear, well-explained, free of errors, demonstrates critical thinking, and clearly shows that it was done independently and with real investigation.
information organization The organization, formatting, and presentation of the information are inadequate. The organization and structure of the information are poor, and many paragraphs are provided out of sequence. Ample structure is used to organize the information, albeit some paragraphs are provided out of sequence. The information is organized into numerous well-built parts and numerous paragraphs that are given in a logical order. The organization of the information is excellent, with well-built divisions and logically ordered paragraphs.
Depth of Knowledge doesn’t touch on any of the topics that should be covered. just touches on a handful of the issues that need to be resolved. includes some of the topics that need to be covered. includes every area that has to be covered. includes extra, independent analyses in addition to covering all the areas that needed to be covered.
Accuracy of the Information has little to no description, or offers irrelevant explanations or details. Basic and lacking in specifics. Simple but with enough detail to satisfy the project’s objectives. Detailed and advanced to support project objectives. A thoughtful and complete study. sufficient in scope and depth to fulfill project objectives.
English writing and formatting Marking Standards for the Project

F Minimum demands D Acceptable

C/C+ far better than required B/B+ Outstanding

Grammar Grade A+


Some simple sentences are accurate, but there are errors, while complex sentences are only occasionally accurate and have errors. excellent accuracy in both simple and complicated texts, notwithstanding the occasional inaccuracy a variety of powerful sentences mistakes are rare great variety of sentences Noerrors
VOC in vocabulary Limited vocabulary and frequent mistakes Vocabulary selection is typically precise and suitable, notwithstanding mistakes Vocabulary choice displays greater flexibility despite faults. a wide variety of vocabulary, with few faults a wide variety of vocabulary. Not rarely
grammar and punctuation

SP errors are common, but they don’t change the meaning Errors frequently happen. occasional mistakes Mostly error-free (rare lapse) No mistakes

F D C/C+ B/B+ A/A+ FORMAT Score
Reports should be formatted in accordance with HCT standards.
Little effort was made to adhere to formatting rules (4 or more issues) Formatting is tried but frequently done incorrectly (3 issues) overall formatting is correct, but there are two issues. Formatting is accurate throughout (there is only one issue region) complete consistency in formatting (no issues)
the first page, (2) the contents page (3) Margins 4. page references 5. font uniformity
6. line distance section breaks and paragraph spacing Level 1 and 2 headings 9. Numbering and bullets 10. a distinct appendix page

Following the HCT MLA citation guidelines (use 1-4 for papers without charts or pictures, or 1-6 with pictures)
REF Little effort was made to follow conventions for reference (issues everywhere) attempted but frequently incorrect referencing (3 problem regions or 4-5 problem areas if using charts/pictures) Although recurrent errors may occur in one or both of the following categories (two problem areas or three problem areas if utilizing charts or illustrations), the number and use of citations are generally appropriate. Well-referenced with only a few small mistakes (e.g., inappropriate use of an in-text citation) (only one area of concern) Complete and correct references (no issues)
1. text references with brackets 2. Referenced works 3. Quotations 4. rewording
5. captions for charts and images 6. Chart/image references in text brackets





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