Two factors are critical to developing trust in collaborative relationships involving logistics, reliability and character based trust. Individuals procure logistics services in very simple scenarios, consider the example of hailing a taxi to provide transportation. In these scenarios, individuals pay for to be transported from one location to another. Recently, Uber has emerged as a competitive threat to traditional taxi services. In considering the selection of one transportation service over another, trust is a consideration. Contrast Uber and traditional taxi services through the lens of character based trust. More on Uber and taxi services is available online here.
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