Read case study: “PLANET FRUGI – A PLANET FOR HAPPY CLOTHES, HAPPY CHILDREN AND HAPPY ADULTS ” on page (191-193), and case study “ALIZA RESTAURANT – FEELS LIKE HOME” on page (270-271)

1. Read case study: “PLANET FRUGI – A PLANET FOR HAPPY CLOTHES, HAPPY CHILDREN AND HAPPY ADULTS ” on page (191-193), and case study “ALIZA RESTAURANT – FEELS LIKE HOME” on page (270-271) (i will provide both case studies) . In a 4 to 6 page written report, address the following questions: 1. Identify why the target market is for Frugi. What is the company’s segmentation, targeting and positioning strategy? 2. In comparison with ‘traditional’ advertising media, evaluate the opportunities that ‘newer’ media tools present to small businesses like Frugi. 3. What kind of police relationships and networks are Lucy and Kurt building and how are these beneficial in the marketing context? 4. Identify strategic and operational issues that the Aliza management should consider prior to implementing service excellence within the organization. 5. To what extent do you think implementing service excellence would benefit a SME like the Aliza restauran

"Get 15% discount on your first 3 orders with us"
Use the following coupon
"FIRST15"

Order Now