In this unit, you will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential. By the end of this unit, you will be able to proficiently discuss how the 5 P’s of marketing and research-supported assessment strategies impact the marketing potential of a healthcare system.
• Select and provide a general overview of three (3) healthcare organizations that interest you*. • Discuss the 5 P’s of healthcare marketing to each healthcare organization. • Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization. • Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential.• Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.• 3-4 page paper excluding front and back matter (APA standards apply ). • Internal organizational memorandum. • Infographic • PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions). • 7-10 minute public service announcement (using a free online voice recorder such as vocaroo.com) • Video newscast (using a free online video recorder such as YouTube.com) (e.g., entertainment talk show, television commentary, interview-style, news reporting, etc.).
• The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used. • Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
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Hint: Try locating healthcare systems that you are familiar with, would like to network with, have heard concerns about, or ones that are completely unfamiliar to you.
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