Select any two cases and write a case analysis report.

The report must be prepared in APA format. A partial format guide will be available at another link that illustrates the desired format (margins, s pacing , etc.) as well as the desired headings. If necessary, please consult the APA style manual, 6 th edition.

The report will contains these major sections:

A . Prefatory pages used in APA r eports (Title Page, Abstract)

B . Introduction. P rovide multip le paragraphs o f company background information ( history, products/serviced offered, loc ations, interesting facts, etc.) for both companies selected that comes from three sources — the course textbook case and two sources from sources other than the course t extbook ; may not use any direct quotations from the sources used ; must provide in – text c itations to document the sources of information used; may not submit background information summaries submitted by anyone for any other assignment ).

C . Case 1 (us e the case’s title as the heading)

1 . Section preview . Provide a short paragraph that identifies the subsections to be covered within this section (the subsections of this s ection are identified in items 2 – 5 immediately below) .

2 . Case summary (use a h eading above this subsection; write multiple paragraphs that summarize the case issues [ facts or issues that lead to the company’ s ethical situation] rather than present additional company “background” information that should have been reported earlier in the report ; may not use any direct quotations from the case or any other source; must provide in – text citations to document the source of information used; and may not submit su mmaries prepared by anyone for any other assignment ).

3 . Responses to any thre e of the printed discussion questions (use descriptive headings above each subsection that summarize the wording used in the questions; write several fully developed paragraphs for each of the discussion question responses; since the instructor wants to se e your reaction to the article — rather than the textbook author’s reactions — it is necessary to include items that provide your own insight, such as personal illustrations and personal opinions; may not use direct quotations from the case or any other source ; may not copy responses prepared by anyone else for any other purpose).

4 . Application of relevant ethical concept(s) from the textbook (use a heading above this subsection; write several fully developed paragraphs that discuss a textbook concept that so mehow applies to the case; use APA in – text citations for each concept included; may not use direct quotations from the case or any other source; may not copy summaries prepared by anyone else for any other purpose).

5 . Company update (use a heading above this subsection; write several fully developed paragraph s that summarize a recent journal article (not company website) you found about a recent ethical incident — positive or negative — involving the company in this case; may not use any direct quotations from any other source; must provide in – text c itations to document the source[s] of information used; may not copy company update summaries prepared by anyone else for any other purpose).

D . Case 2 (use the case’s title as the heading)

1. Section pre view . Provide a short paragraph that identifies the subsections to be covered within this section (the subsections of this section are identified in items 2 – 5 immediately below).

2. Case summary (use a heading above this subsection; write multiple parag raphs that summarize the case issues [facts or issues that lead to the company’s ethical situation] rather than present additional company “background” information that should have been reported earlier in the report; may not use any direct quotations from the case or any other source; must provide in – text citations to document the source of information used; and may not submit summaries prepared by anyone for any other assignment).

3. Responses to any three of the printed discussion questions (use descrip tive headings above each subsection that summarize the wording used in the questions; write several fully developed paragraphs for each of the discussion question responses; since the instructor wants to see your reaction to the article — rather than the tex tbook author’s reactions — it is necessary to include items that provide your own insight, such as personal illustrations and personal opinions; may not use direct quotations from the case or any other source; may not copy responses prepared by anyone else f or any other purpose).

4. Application of relevant ethical concept(s) from the textbook (use a heading above this subsection; write several fully developed paragraphs that discuss a textbook concept that somehow applies to the case; use APA in – text cit atio ns for each concept included; may not use direct quotations from the case or any other source; may not copy summaries prepared by anyone else for any other purpose).

5. Company update (use a heading above this subsection; write several fully developed par agraphs that summarize a recent journal article (not company website) you found about a recent ethical incident — positive or negative — involving the company in this case; may not use any direct quotations from any other source; must provide in – text citati ons to document the source[s] of information used; may not copy company update summaries prepared by anyone else for any other purpose).

E. References

Include an APA – formatted reference page citation for each secondary source cited within the body of th e report : course textbook, sources used for background information, and sources used for company update information . Students are encouraged to consult an APA format guide in preparing their citations .

Case 1: Zappos: Stepping Forward in Stakeholder Satisfaction

Questions:

  1. Does Zappos effectively focus on stakeholder happiness, and how does this approach affect the ethical culture?
  2. Has Zappos developed long-term relationships with customers and employees that provide a competitive advantage in the purchase of shoes and other products?
  3. Has Zappos effectively managed ethical risk, and what are potential ethical risks in the future?

Case 2: Enron: Questionable Accounting Leads to Collapse

Questions:

  1. How did the corporate culture of Enron contribute to its bankruptcy?
  2. Did Enron’s bankers, auditors, and attorneys contribute to Enron’s demise? If so, how?
  3. What role did the company’s chief financial officer play in creating the problems that led to Enron’s financial problems

Cases can be found near the back of the course textbook (Ferrell, Fraedrich, & Ferrell, Business Ethics, 11th edition).

 

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