“SOCIAL MEDIA HAS BECOME THE MARKETING TOOL FOR THE 21ST CENTURY AND COMPANIES SHOULD EXPLOIT IT FULLY IF THEY ARE TO SURVIVE.

To thrive in the twenty-first century, businesses must completely utilize social media as a marketing tool.”
Is social media indeed the answer to every marketing issue?
Discuss.

• REFERENCES

Please include the following in your introduction: • The background as listed below • The thesis as listed below.
• briefly summarize the key ideas (make sure the three main ideas return to the thesis statement throughout the article).

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Background: Social media is an “umbrella term” (Ryan & Jones, 2009; Gülsoy, 2015, p.417).
• The development of social media (Kaplan & Haenlein, 2010; Gülsoy, 2015, p. 417);
It is also a means of mass communication (Rashtchy, Kessler, Bieber, Shindler, & Tzeng, 2007, quoted in Mangold & Faulds, 2009, p. 360).

The use of social media enhances business performance and addresses all marketing issues, according to the thesis.

• A list of the key topics that the essay will cover:

• BODY

1) Main idea or subject: Arguments in support; references to sources
2) The main idea or subject: Arguments in support; references to sources
3) The main idea or subject: Arguments in support; references to sources
**Please expand on the primary point and any supporting topics as necessary.

• FINAL POINT

• Theoretical conclusions:
• Optional statement about the future:

References (don’t modify or change the references, please)
There are four consequences of social media and digital marketing on pricing, according to Deloitte (2012). Deloitte in Belgium.
T. Y. Gülsoy, 2015. Does social media marketing boost the efficiency of businesses? N. Takran and R. Ylmaz, editors, 2015. The Effective Advertising Strategies in the Social Media Age: A Handbook. IGI Global, USA. Ch.23, pp. 416-439.
2009; Mangold, W. G.; Faulds, D. J. Social media is a brand-new hybrid marketing mix component. 52(4) of Business Horizons, 357–365.

 

 

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