Team Paper Week 3

This assignment is a team effort. I have underlined, italized, and placed in bold my portion. Our service will be delivery for elderly and disabled. My two portions need to be 150-200 words a piece. Remember, I only have to do the two that are underlined. I placed the whole assignment in hopes that it will help you with the assignment.

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

Write a 700- to 1,050-word paper that includes the following:

  • A description of the product or service for which you will be developing a promotional campaign- Anthony
  • The intended audience(s) for the product or service. TERESA
  • Characteristics that make your product/service unique. TERESA
  • Ideas about how to showcase the best qualities of your product/service to your intended audience. -Anthony
  • Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s). MICHAEL
  • Promotional opportunities for this product/service within your client’s company. Antoinette
  • Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach. Lily
  • Two or three clearly stated objectives/goals for your campaign. Antoinette

Format your paper consistent with APA guidelines.


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