Term Project Description

Term Project Description

You or your organization is planning to create and launch a new product. Create a promotions and advertising campaign to appeal to your target market. Use the rubric attached as a guide to accurately completing this assignment.

Your project should be at least 6 pages long and must include the following elements.

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· Situation analysis

· An advertising/creative brief

· Objectives of the campaign

· Description of your product or service

· Target market description

· Positioning statement

· Advertising appeal and rationale for your choice

· Media strategy, Ad placement, and rationale

· Ad schedule

· Evaluation & Control

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