There is no reason to change what were doing.” How might you respond to this physician?

There is no reason to change what we’re doing.” How might you respond to this physician?

The administrator presented the organization’s upcoming intentions to construct its first two primary care satellites, which would be placed in the two developing suburbs of the community, at a recent strategic planning retreat of a 40-person multispecialty group. Four family doctors would need to be hired, along with additional support personnel, to accommodate these new arrivals. One of the most senior doctors stood up after the administrator ended her presentation and declared, “This is a ridiculous expense. This group is currently so busy that we are unable even to see another patient. According to the previous financial presentation we heard, our income increased by 14%. There is no reason to alter our course of action. What response might you give to this doctor? Essentials of health care marketing, a book



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