Go online to the M&Ms website (http://www.mms.com/us/index.jsp) and evaluate it. You will have to go through more than just the main landing page—click on the current contests and other pages to get the data you need.
- What does the company do to build loyalty? To build community?
- Are there opportunities for feedback? Does the company partner with other organizations to leverage the loyalty those other companies enjoy with their customers? If so, what is the company doing?
- Overall, what do you think is most effective about the site? What is the least effective?
- Are you a loyal customer of M&Ms? If so, why?