tv storyboard draw(pictures is okay) and script , create campaign for product

create the copy writing strategy for one of the following products:

• • •

Men Underwear
Pregnancy test
Unhealthy kids snacks (crackers, chips, chocolate…etc.)

Deliverables:

  1. 1- One power point presentation covering:
    -Product and brand introduction
    -Brand strategic/ emotional theory ( explain why)
  2. 2- Mini review of communication history for the chosen product
  3. 3- Mini review of the chosen brand communication approach or history
  4. 4- TVC story board of minimum 30sec video (average 12 to 15 frames) +script
  5. 5- One traditional visual post for the media of your choice (explain your choice).
  6. 6- One interactive social media post idea, explain it
  7. 7- Explain if you have followed the same strategic approach as in their previouscommunication or decided to change it.

 

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