Use of cluster analysis (or data mining) to identify the impact of social media in online marketing strategies. Abstract(just 100-150 words) Should include • Very short background • Research question / problem • Why it is important to solve the problem? • What kind of methodology (no detail) • Who will be benefitted by this?
Impact of social media in online marketing
Proposal for Research (3000–3500 words)
Title: Exploring the role of social media in online marketing strategies using cluster analysis (or data mining).
(Only between 100 and 150 words.)
Should contain:
• A very brief history
Why is it vital to solve the research issue or problem?
Who will gain from this methodology (details not provided)?
• Conclusion
A longer version of the introduction
Should contain:
Background, three- to four-sentence problem statement
• Detailed research question • Significance • Methodology • Result • Report structure (e.g., ” In the next part, we will be discussing a literature review…
Research Review
Synthesis and analysis
Methodology
Data collection techniques, research strategies, ontologies, epistemologies, quantitative and qualitative procedures, population and sample sizes, participants, surveys, interviews, and questionnaires are all important.
• Thematic analysis, grounded theory, and interpretations of findings (methods)
Discussion and conclusion (potential ramifications)
Finale References
• Variety of publications (books, journals, etc.); • Variety of years (recent publications as well as those from the last 10–15 years);
• A selection of novels
