use sas to do k means clustering analysis and conjoint analysis

Task 1:

Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers)
Consider the following survey of two car brands:

Brand

Body Type

Price

Rating

Toyota

Sedan

25000

7

Toyota

Sedan

30000

6

Toyota

SUV

25000

6

Toyota

SUV

30000

4

VW

Sedan

25000

9

VW

Sedan

30000

8

VW

SUV

25000

9

VW

SUV

30000

7

Task 2:
Perform the following analysis:

Tradeoff between price for Toyota-SUV and VW-SUV
Market share forecast for:

Toyota- Sedan- 25000
Toyota-SUV-25000
VW-Sedan- 25000
VW-SUV- 25000

Attribute importance

 
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