Using the SWOT Analysis for Strategic Planning

Weekly Readings and Videos

How To Do a SWOT Analysis [with Examples]. Jackson, T. (n.d.).

How Walmart’s $10 Billion Asda Sale Reflects It’s Global Strategy. (2018, Apr 30).

What is Walmart’s Global Plan? Meyersohn, N. (2018, May 9).


The Strength/Weaknesses/Opportunities/Threats (SWOT) analysis is a critical step in the strategic planning process. A SWOT strategically maximizes a company’s strengths and opportunities, while minimizing weaknesses and threats.


  1. Use the following template to complete the steps below: SWOT Analysis Strategy Template 
    1. Under Internal Factors, list at least two (2) strengths and two (2) weaknesses for the Walmart organization.
    2. Under External Factors, list at least two (2) opportunities and two (2) threats for the Walmart organization.
  2. In 250 words or less, compose a written summary of your observations.

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