Using your HBR coursepack, review the following articles in the coursepack:
The Female Economy
Customer Value Propositions in Business Markets
Getting Brand Communities Right
Following your review, share a 750-words minimum (it is fine to go over) synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Strategic Marketing,” in mind.
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