Visual Merchandising

  1. Research the topic of retail visual merchandising and how it influences consumer behavior. (Find at least three reference sources.)
  2. Use the results of your research and this week’s course content to write a Microsoft Word document. It should be a comprehensive summary (400-500 words) to discuss the following topics:
    • Discuss the importance of visual merchandising to Walmart’s success in the retail marketplace
    • Identify what you consider to be one example of failed merchandising in your store
    • Explain why you believe the example was a merchandising failure and cite evidence to support your explanation
    • Develop and defend one recommendation that would have changed the merchandising failure into a success

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