What are the steps that are taken to develop the advertising program?

How is advertising used on Second Life?

234. Describe the three forms of product advertisements.
What are their objectives?

235. Describe the objectives of institutional advertising.
List and briefly define the four forms of institutional advertising.

236. What are the steps that are taken to develop the
advertising program?

237. What are the two conflicting goals that advertisers
face when choosing advertising media? What is the relationship of reach and
frequency to these goals?

238. Media buyers use many terms to help select the right
media for an advertising campaign. Define reach, rating, frequency, gross
rating points (GRPs) and cost per thousand (CPM).

239. List two advantages and two disadvantages of using
television, radio, magazines, newspapers, direct mail and billboards for
advertising.

240. List two advantages and two disadvantages of using
television, radio, magazines, yellow pages, internet and direct mail for
advertising. 233. How is advertising used on Second Life? 234. Describe the three forms of product advertisements.
What are their objectives? 235. Describe the objectives of institutional advertising.
List and briefly define the four forms of institutional advertising. 236. What are the steps that are taken to develop the
advertising program? 237. What are the two conflicting goals that advertisers
face when choosing advertising media? What is the relationship of reach and
frequency to these goals? 238. Media buyers use many terms to help select the right
media for an advertising campaign. Define reach, rating, frequency, gross
rating points (GRPs) and cost per thousand (CPM). 239. List two advantages and two disadvantages of using
television, radio, magazines, newspapers, direct mail and billboards for
advertising. 240. List two advantages and two disadvantages of using
television, radio, magazines, yellow pages, internet and direct mail for
advertising.

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