What do Expedia, Travelocity, and Priceline have in common?

What do Expedia, Travelocity, and Priceline
have in common?
a. They are three websites that use the same
Internet service provider (ISP).
b. They are companies that use reverse auctions
to sell their merchandise.
c. They are three online websites that only
sell to businesses.
d. They are all franchise operations that
operate in the business-to-business market only.
e.
They
are the three leading online travel websites.

2. Barter is the practice of exchanging goods and services for other
goods and services rather than for:
a. value.
b. perceptions.
c. money.
d. promises.
e. tariffs.

3. Loss-leader pricing is:
a. a pricing method where the price the seller
quotes includes all transportation costs.
b. setting the same price for similar customers
who buy the same product and quantities under the same conditions.
c. deliberately selling a product below its customary
price to attract attention to it.
d. a method of pricing based on a product’s
tradition, standardized channel of distribution, or other competitive factors.
e. pricing based on intensity of customer
demand.

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4. Using __________, many
retailers deliberately sell products below their normal prices (and sometimes
below cost) to attract attention and induce additional store traffic.
a. customary pricing
b. above-market pricing
c. loss-leader pricing
d. prestige pricing
e. skimming pricing

5. A type of retail outlet that focuses on one type of product
at very competitive prices and often dominates the market is called a:
a. general
merchandise store.
b. specialty
outlet.
c. hypermarket.
d. category
killer.
e. regional
dominator.

6. __________ is any paid form of nonpersonal communication
about an organization, good, service, or idea by an identified sponsor.
a. Publicity
b. Sales promotion
c. Advertising
d. Personal selling

7. __________ advertisements are competitive advertisements that
show the relative strength of one brand over another.
a. Advocacy
b. Competitive institutional
c. Reminder
d. Comparative
e. Differentiation

8. Frequency is defined as the:
a. number of different advertisements, sales
promotions, or publicity events in a promotional campaign of a marketing
program.
b. total number of times an advertisement is
broadcast on network and cable television or radio.
c. number of times an advertisement must be
shown before a given percentage of the audience can recall key points of
information.
d. number of times an advertisement can be
shown before it begins to lose effectiveness.
e. average number of times a person in the
target audience is exposed to an advertisement.

9. Because consumers often do not pay close attention to
advertising messages, advertisers want to reach the same audience more than
once. The average number of times a
person in the target audience is exposed to a message or advertisement is
called:
a. parity.
b. reach.
c. frequency.
d. rating.
e. gross rating points.

10. The owners of a small toy store had a limited advertising
budget. As such, the owners of the store
were very concerned with spending their advertising dollars wisely. One of their primary advertising concerns was
to expose customers in a limited market area to their advertising messages as
often as possible. The owners of the toy
store were concerned with:
a. reach.
b. frequency.
c. gross rating points.
d. cost per thousand.
e. advertising themes.

11.. One of the advantages associated with television as an
advertising medium is that it:
a. has a short exposure time.
b. can target specific audiences.
c. is a low-cost medium.
d. has an unlimited amount of advertising time
available.
e. can be used to convey complex messages.

12. One of the advantages associated with radio as an advertising
medium is that it:
a. has a long exposure time.
b. can target specific audiences.
c. has a perishable message.
d. has an unlimited amount of advertising time
available.
e. is difficult to convey complex messages.

13. One reason for using magazines as an advertising medium is:
a. magazines have distinct profiles for
well-defined target audiences.
b. it takes a long time to place the ad.
c. its high costs.
d. it reaches extremely large audiences.
e. All of the above statements are reasons to
use magazines as an advertising medium.

14. Pricing
designed to drive a competitor out of the market place is
a.
legal in all cases
b.
referred to as pre-emptive pricing
c.
referred to as predatory pricing
d.
legal so long as it is accurate

Please respond to
the following statements as either TRUE or FALSE.

15. HER Energy
Drink was a tremendous marketing success.

16. An entrepreneur is a person who invest, but does not assume
the risks to set up and operate a profitable business.

17. Advertising is any form of nonpersonal communication about an
organization, a good, a service, or an idea by an identified sponsor.

18. Procter and Gamble successfully segmented the laundry market
into one segment with its Tide product.

19. Shops on Second Street in Long Beach, Melrose Avenue in Los
Angeles, and independent retail shops in Palmdale illustrate various marketing niches
by retailers.

20. Product placement is a form of advertising seen on television
and I movie theatres.

21. Entrepreneurs tend to be very conservative and think inside
the box.

22. The 4 Ps of marketing are price, prestige, primary market,
and production.

23. Staples and Home Depot are examples of retail category
killers.

24. Predatory pricing is legal in all 50 states.

25. Using Jaguar and Aston Martin cars in James Bond movies is an
example of product placement.

26. Prestige pricing involves setting a very low price so that
status or quality conscious consumers will be attracted to the product.

27. The purpose of loss leader pricing is to attract customers in
hopes they will buy other products as well, including discretionary products
with high mark-ups.

28. Segmenting the market is rarely a good idea in todays
marketplace.

29. Online retailing is decreasing in the United States.

30. Pricing is sometimes based on the perceived value on the part
of the consumer.

Please circle the
most appropriate response.1. What do Expedia, Travelocity, and Priceline
have in common? a. They are three websites that use the same
Internet service provider (ISP). b. They are companies that use reverse auctions
to sell their merchandise. c. They are three online websites that only
sell to businesses. d. They are all franchise operations that
operate in the business-to-business market only.e.
They
are the three leading online travel websites. 2. Barter is the practice of exchanging goods and services for other
goods and services rather than for: a. value. b. perceptions. c. money. d. promises. e. tariffs.3. Loss-leader pricing is: a. a pricing method where the price the seller
quotes includes all transportation costs. b. setting the same price for similar customers
who buy the same product and quantities under the same conditions. c. deliberately selling a product below its customary
price to attract attention to it. d. a method of pricing based on a product’s
tradition, standardized channel of distribution, or other competitive factors. e. pricing based on intensity of customer
demand.4. Using __________, many
retailers deliberately sell products below their normal prices (and sometimes
below cost) to attract attention and induce additional store traffic. a. customary pricing b. above-market pricing c. loss-leader pricing d. prestige pricing e. skimming pricing5. A type of retail outlet that focuses on one type of product
at very competitive prices and often dominates the market is called a: a. general
merchandise store. b. specialty
outlet. c. hypermarket. d. category
killer. e. regional
dominator.6. __________ is any paid form of nonpersonal communication
about an organization, good, service, or idea by an identified sponsor. a. Publicity b. Sales promotion c. Advertising d. Personal selling7. __________ advertisements are competitive advertisements that
show the relative strength of one brand over another. a. Advocacy b. Competitive institutional c. Reminder d. Comparative e. Differentiation8. Frequency is defined as the: a. number of different advertisements, sales
promotions, or publicity events in a promotional campaign of a marketing
program. b. total number of times an advertisement is
broadcast on network and cable television or radio. c. number of times an advertisement must be
shown before a given percentage of the audience can recall key points of
information. d. number of times an advertisement can be
shown before it begins to lose effectiveness. e. average number of times a person in the
target audience is exposed to an advertisement.9. Because consumers often do not pay close attention to
advertising messages, advertisers want to reach the same audience more than
once. The average number of times a
person in the target audience is exposed to a message or advertisement is
called: a. parity. b. reach. c. frequency. d. rating. e. gross rating points. 10. The owners of a small toy store had a limited advertising
budget. As such, the owners of the store
were very concerned with spending their advertising dollars wisely. One of their primary advertising concerns was
to expose customers in a limited market area to their advertising messages as
often as possible. The owners of the toy
store were concerned with: a. reach. b. frequency. c. gross rating points. d. cost per thousand. e. advertising themes.11.. One of the advantages associated with television as an
advertising medium is that it: a. has a short exposure time. b. can target specific audiences. c. is a low-cost medium. d. has an unlimited amount of advertising time
available. e. can be used to convey complex messages.12. One of the advantages associated with radio as an advertising
medium is that it: a. has a long exposure time. b. can target specific audiences. c. has a perishable message. d. has an unlimited amount of advertising time
available. e. is difficult to convey complex messages.13. One reason for using magazines as an advertising medium is: a. magazines have distinct profiles for
well-defined target audiences. b. it takes a long time to place the ad. c. its high costs. d. it reaches extremely large audiences. e. All of the above statements are reasons to
use magazines as an advertising medium.14. Pricing
designed to drive a competitor out of the market place isa.
legal in all casesb.
referred to as pre-emptive pricingc.
referred to as predatory pricingd.
legal so long as it is accuratePlease respond to
the following statements as either TRUE or FALSE.15. HER Energy
Drink was a tremendous marketing success.16. An entrepreneur is a person who invest, but does not assume
the risks to set up and operate a profitable business.17. Advertising is any form of nonpersonal communication about an
organization, a good, a service, or an idea by an identified sponsor.18. Procter and Gamble successfully segmented the laundry market
into one segment with its Tide product.19. Shops on Second Street in Long Beach, Melrose Avenue in Los
Angeles, and independent retail shops in Palmdale illustrate various marketing niches
by retailers.20. Product placement is a form of advertising seen on television
and I movie theatres.21. Entrepreneurs tend to be very conservative and think inside
the box.22. The 4 Ps of marketing are price, prestige, primary market,
and production.23. Staples and Home Depot are examples of retail category
killers.24. Predatory pricing is legal in all 50 states.25. Using Jaguar and Aston Martin cars in James Bond movies is an
example of product placement.26. Prestige pricing involves setting a very low price so that
status or quality conscious consumers will be attracted to the product.27. The purpose of loss leader pricing is to attract customers in
hopes they will buy other products as well, including discretionary products
with high mark-ups.28. Segmenting the market is rarely a good idea in todays
marketplace.29. Online retailing is decreasing in the United States.30. Pricing is sometimes based on the perceived value on the part
of the consumer.

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