What does this statement mean to a company or to consumer perception?

DQ 1As stated in this week’s reading, “Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined.” What does this statement mean to a company or to consumer perception?DQ 2Selden and McMillan, in “Manage Customer-Centric InnovationSystematically,” contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.Selden and McMillan, in “Manage Customer-Centric InnovationSystematically,” contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

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