What goals are they trying to achieve?

Please continue from previous report From a strategic marketing perspective, why do you think they have made the decisions they have in regards to for example types of products, sales channels, promotional tools and places. This should then lead you in to the main analysis of the brands marketing objectives and strategies for each of the above marketing mix components
What goals are they trying to achieve?
What methods do they have in place ( objectives)
to achieve these goals (strategies)

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