What is competitive intelligence? Why is it important to the public affairs function?

Topic: Corporate Responsibility


Assignment: What is competitive intelligence? Why is it important to the public affairs function? Justify your reasoning with a minimum of 2 scholarly references. (ch. 2),




APA Format.  No headers.  Properly cited in paragraph citations, reference list (not included in word count).



  • You will contribute meaningful, lively discussion posts in answers to one of the assigned questions in each forum
  • Every initial thread should be between 500–700 (no more, no less) words and must contain real business examples from reputable business sources, include research from:
    • 2 scholarly sources,
    • The PointeCast presentations and/or the video presentation
    • Incorporate major ideas from the chapter of the textbook in which the question was taken, and
    • Integrate biblical ideas (the PointeCaste and video presentations provide solid Biblical analysis, which is why they are required).
  • To focus on specific points of application for corporate responsibility. You should not speak in vague terms while answering the questions.
  • Please refer to the “Guidelines for Use of Sources” document found with the Discussion Board instructions and rubric to make sure you understand how to recognize a scholarly source.
  • Please note that the PointeCaste presentations and/or video that are required for use are NOT the same as the PowerPoint chapter summaries for each chapter.  The former obviously contains audio/video as well as Biblical integration; the latter is just a summary of ideas provided by the textbook company.
  • Failure to use all required sources will significantly hurt your grade.


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