What is crisis management and do all companies need to have a crisis management plan?

Describe

the goal of institutional advertising and give an example of an institutional

advertising campaign.

 

102. What

is advertising wearout, and how does it impact promotional strategy? Give an

example of a company that has had to deal with this issue.

 

103. Angus

Promotions, Inc. is just launching its screen-printing business. Which is the

best promotional goal for their promotion campaign and why?

 

104. Crest

toothpaste is in the maturity stage of the product life cycle. What promotion

mix decisions would be best?

 

105. You

need to design a message for “Breast Cancer Awareness”, which is the

best category of promotional appeal and why?

 

106. Verizon

has a new version of SmartPhone to introduce to the market. What is the best

advertising execution strategy for showing how the product works and why?

Briefly explain what should be done in this execution?

 

107. What

are the three core functions of PR that are most closely aligned with the role

of the marketing manager and why are they important?

 

108. What

is crisis management and do all companies need to have a crisis management

plan?

 

Essay Questions

 

109. Describe

the pros and cons of advertising, sales promotion, personal selling, and direct

and interactive marketing in the promotion mix.

 

110. Describe

the principle types of product advertising and give examples of each.

 

101. Describe

the goal of institutional advertising and give an example of an institutional

advertising campaign.

 

102. What

is advertising wearout, and how does it impact promotional strategy? Give an

example of a company that has had to deal with this issue.

 

103. Angus

Promotions, Inc. is just launching its screen-printing business. Which is the

best promotional goal for their promotion campaign and why?

 

104. Crest

toothpaste is in the maturity stage of the product life cycle. What promotion

mix decisions would be best?

 

105. You

need to design a message for “Breast Cancer Awareness”, which is the

best category of promotional appeal and why?

 

106. Verizon

has a new version of SmartPhone to introduce to the market. What is the best

advertising execution strategy for showing how the product works and why?

Briefly explain what should be done in this execution?

 

107. What

are the three core functions of PR that are most closely aligned with the role

of the marketing manager and why are they important?

 

108. What

is crisis management and do all companies need to have a crisis management

plan?

 

Essay Questions

109. Describe

the pros and cons of advertising, sales promotion, personal selling, and direct

and interactive marketing in the promotion mix.

 

110. Describe

the principle types of product advertising and give examples of each.

"Get 15% discount on your first 3 orders with us"
Use the following coupon
"FIRST15"

Order Now