What is not a factor?

5 Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases the cost per unit decreases at an increasing rate. What is not a factor?economies of scaleexperience/learning curvevolume discountsselective distributionSales7 Determining whether you use a rebate falls under what marketing strategy decision?PriceProductPlacePromotionPrice and promotion9 Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern?It is counter to market penetration strategyCompany valueSupport niche marketingIs not valuable to all consumersAll are correctAll are incorrect11Selecting the number of sales personnel for training and therefore available for services falls under what marketing strategy decision?PriceProductPlaceNone are correct15When your desired consumer compares features such as costs and benefits of your laptop, it represents which marketing concept?positioningsegmentationtargetingvalue propositionnone of these answers are correct16One of the challenges of the marketing simulation is even after you have created a successful marketing strategy for one quarter, the next quarter it could be a failure. Which marketing concepts are possibly affected?Point of paritySustainable competitive advantagePoint of differenceMarketing strategyall of these answers are correctnone of these answers are correct17 In a SWOT analysis, a poor brand judgment represents what?StrengthWeaknessThreatOpportunityNone are correctAll are correct18In a SWOT analysis, an increase in consumer demand for computers represents?StrengthWeaknessThreatOpportunityNone are correctAll are correct19When reviewing the performance of a quarter which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionAll are correctNone are correct20When choosing the advertising design, the most effective and efficient design depends on?The customersThe value createdThe messageCost of ad development and placementAll are correctNone are correct22 If you are trying to sell to Mercedes, which would be the best feature to include?Low priceEasy to useCan link with other computersAfter-sale service and supportFast and powerfulPortabilityFun to useEasy on eyesAble to store a lot of dataCan work on multiple complex tasks23 Using the marketing simulation research and the marketing simulation’s instructions on how to evaluate said research, select the two segments which would be the best option if you were attempting to design to a low to moderately price computer that could potentially be attractive/valuable to two of the segments?Mercedes and travelerWorkhorse and travelerMercedes and Workhorseall of these answers are correctnone of these answers are correct24 In the previous question you selected the best two segments to attempt to market with one computer. Which product feature represents the greatest threat?ServicePortabilityEngineering softwareManufacturing softwareOfficeAll are threatsNone are threats25 If you were attempting to design a product to satisfy both the workhorse and the traveler segments, how could I best save money on removing applications?OfficePresentationDatabaseBookkeepingEngineeringManufacturingGames28 What is considered the benchmark for a good brand judgment?5070809010030 Which step is not really performed by the groups in the marketing simulation?Define the business missionIdentify and evaluate opportunitiesImplement marketing mix and allocate resourcesSituation analysisNone are correct32 Which price judgment would you prefer?75809510010533What is considered the minimum benchmark for a good ad judgment?50708090100None are correct35What is considered the minimum benchmark for a good market share?5070758090100None are correct39Given the information below which strategy, what is the balanced scorecard score?Gross Profit =$ 100,000.00 Total Expenses =$ 200,000.00Other Income =$ 10,000.00Other Expenses =$ 10,000.00Market Share (1st seg)=15.00Market Share (2nd seg)=25.00Highest Brand Judgement (1st seg) =50Highest Brand Judgement (2nd seg) =75Highest Ad Judgement (1st seg) =50Highest Ad Judgement (2nd seg) =5515-1527.5-27.551-5140Increase advertising expenseGiven the information below which strategy does not seem to be a good one?Gross Profit =$ 100,000.00 Total Expenses =$ 200,000.00Other Income =$ 10,000.00Other Expenses =$ 10,000.00Market Share (1st seg)=15.00Market Share (2nd seg)=25.00Highest Brand Judgement (1st seg) =50Highest Brand Judgement (2nd seg) =75Highest Ad Judgement (1st seg) =50Highest Ad Judgement (2nd seg) =55Switch second segment to firstCut expensesKeep first segmentRedesign adsIncrease advertising expense44When firms successfully implement poor strategies (perhaps due to good luck) or do a poor job of implementing good strategies, it can be difficult to:generate cost-based performance ratios.evaluate performance and make adjustments.increase product excellence without reducing customer excellence.develop segmentation strategies.choose a business mission.45 When increasing the number of sales offices firm is focusing on __________ value creation.productpricepromotionplacefinancial47When your group engaged in the following activities such as; have analyzed the current business situation, and then identified target markets for his firm’s personal care products. Finally, your group develops the products, prices, distribution and promotion that should appeal to each of those target markets. In doing so, In the process you believe you have created a value difference the other competitors don’t possess, your team has been developing:a business mission statementa strategic visionteam-building exercisesa marketing strategycompetitive assessments49In the hypothetical quarter 7 there was an option where your team could have a website. One of the options you could purchase was a “Share it!” button on the website. This button encourages a customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Your team’s goal would be that the customer’s friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy.product proliferationmarket developmentmarket penetrationdiversificationproduct development5 Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases the cost per unit decreases at an increasing rate. What is not a factor?economies of scaleexperience/learning curvevolume discountsselective distributionSales7 Determining whether you use a rebate falls under what marketing strategy decision?PriceProductPlacePromotionPrice and promotion9 Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern?It is counter to market penetration strategyCompany valueSupport niche marketingIs not valuable to all consumersAll are correctAll are incorrect11Selecting the number of sales personnel for training and therefore available for services falls under what marketing strategy decision?PriceProductPlaceNone are correct15When your desired consumer compares features such as costs and benefits of your laptop, it represents which marketing concept?positioningsegmentationtargetingvalue propositionnone of these answers are correct16One of the challenges of the marketing simulation is even after you have created a successful marketing strategy for one quarter, the next quarter it could be a failure. Which marketing concepts are possibly affected?Point of paritySustainable competitive advantagePoint of differenceMarketing strategyall of these answers are correctnone of these answers are correct17 In a SWOT analysis, a poor brand judgment represents what?StrengthWeaknessThreatOpportunityNone are correctAll are correct18In a SWOT analysis, an increase in consumer demand for computers represents?StrengthWeaknessThreatOpportunityNone are correctAll are correct19When reviewing the performance of a quarter which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionAll are correctNone are correct20When choosing the advertising design, the most effective and efficient design depends on?The customersThe value createdThe messageCost of ad development and placementAll are correctNone are correct22 If you are trying to sell to Mercedes, which would be the best feature to include?Low priceEasy to useCan link with other computersAfter-sale service and supportFast and powerfulPortabilityFun to useEasy on eyesAble to store a lot of dataCan work on multiple complex tasks23 Using the marketing simulation research and the marketing simulation’s instructions on how to evaluate said research, select the two segments which would be the best option if you were attempting to design to a low to moderately price computer that could potentially be attractive/valuable to two of the segments?Mercedes and travelerWorkhorse and travelerMercedes and Workhorseall of these answers are correctnone of these answers are correct24 In the previous question you selected the best two segments to attempt to market with one computer. Which product feature represents the greatest threat?ServicePortabilityEngineering softwareManufacturing softwareOfficeAll are threatsNone are threats25 If you were attempting to design a product to satisfy both the workhorse and the traveler segments, how could I best save money on removing applications?

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