What is the difference between short-term memory and long-term memory?
Give
an example of how selective retention can hurt an organization.
92. Think
about your high school friends who did not go to college. Perhaps they joined
the military, went to a trade school, became stay at home parents or went
directly into the work force. You and they are still the same age but your
lifestyles are probably very different. Explain the disadvantage of using
demographic segmentation and suggest other methods of segmentation that would
be better to reach you and your friends.
93. How
does age affect purchase behavior?
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some different lifestyle trends in the United States. Tell how marketers
are adapting to these trends.
95. What
are gender roles? Provide an example of how they have changed over time in the United States.
96. What
are the marketing implications for Maslow’s Hierarchy of Needs Theory,
Herzberg’s Two Factory Theory, Aldelfer’s ERG Theory and McClelland’s
Achievement Motivation Theory?
97. What
are values? Explain the different types of values.
98. Why
is perception of a product important in marketing?
99. Three
psychological tools shape perception: Selective awareness, selective distortion
and selective retention. Explain these tools.
100. What
is the difference between short-term memory and long-term memory? Which type of
memory are marketing managers concerned about? Why? Give an example. 91. Give
an example of how selective retention can hurt an organization.
92. Think
about your high school friends who did not go to college. Perhaps they joined
the military, went to a trade school, became stay at home parents or went
directly into the work force. You and they are still the same age but your
lifestyles are probably very different. Explain the disadvantage of using
demographic segmentation and suggest other methods of segmentation that would
be better to reach you and your friends.
93. How
does age affect purchase behavior?
94. Explain
some different lifestyle trends in the United States. Tell how marketers
are adapting to these trends.
95. What
are gender roles? Provide an example of how they have changed over time in the United States.
96. What
are the marketing implications for Maslow’s Hierarchy of Needs Theory,
Herzberg’s Two Factory Theory, Aldelfer’s ERG Theory and McClelland’s
Achievement Motivation Theory?
97. What
are values? Explain the different types of values.
98. Why
is perception of a product important in marketing?
99. Three
psychological tools shape perception: Selective awareness, selective distortion
and selective retention. Explain these tools.
100. What
is the difference between short-term memory and long-term memory? Which type of
memory are marketing managers concerned about? Why? Give an example.
