What is the expected customer lifetime value of a newly acquired customer?

Read the case study to answer the questions , i will upload 4 readings you choose what you want to read 2-3, the case study no need to reference it .
i will upload excel sheet with the case study too maybe the calculation from it or from the case study
Case Questions:
1. What is the expected customer lifetime value of a newly acquired customer? Use an annual discount rate of 10%. Do you think this value is likely to increase or decrease as Retail Relay grows into a larger company?
Calculated the CLV and we do not believe that it is a good idea to expand but on the internet it says that they expanded…
2. Is the Valpak promotion worth pursuing at a larger scale? What about door-hanger coupons?
3. Would you recommend any adjustments to the company’s social media marketing campaign? If so, what?

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