What is the process for hiring an advertising agency?

Assume you are a marketing consultant and friend of Emily’s. Write a memo to her covering the following issues:
A. What are the societal issues about charity advertising? Why do some people find it offensive,
while others do not? To the best of your ability discuss the pros & cons from both the sender’s
(Emily’s) and the receiver’s (possible donors’) perspectives.
B. What are the pertinent UK regulations regarding advertising, in general, and charity advertising,
in particular? How might they impact Emily’s advertising?
C. What is the process for hiring an advertising agency? How can Emily avoid hiring an agency that
would behave irresponsibly or unprofessionally?
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