What type of response behavior were these Apple followers demonstrating?

Which
of the following is true of direct distribution?

It reduces a
producer’s need for working capital.

Most firms selling
consumer products rely on direct distribution.

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It requires a significant investment in facilities.

Direct distribution
always serves customer needs better and at a lower cost.

Most firms in the business world set their prices using:

Cost-oriented price
setting.

Supply and demand analysis.

Federal price guidelines.

Demand-oriented price setting.

The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling price.
However, the price was gradually reduced as it started facing competition as
substitutes entered the market. This is an example of a(n) _____.

Penetration price policy

Introductory price dealing

Skimming price policy

Temporary price cut policy
When a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and this
statement includes a description of the target market, the product type, the primary
benefits of using the product, and how this product is different from, and
better than, competitive products, what type of statement is this?

Determining

Positioning

Qualifying

Clustering
Which of the following is a common cause of new product failures?

The company delays putting the product on the market until it
develops a complete marketing plan.

The managers worry too much about the competition.

The company tries to follow an organized new-product development
processrather than using a faster and more spontaneous,
“race-to-market” approach.

The product fails to offer
the customer a unique benefit.
Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:

Family life cycles may be different.

Many wants are culturally
learned.

The purchase situations may be different.

Economic wants do not influence purchases in many regions of the
world.

Compared with other approaches to business, the marketing concept
is distinct in that it:

Focuses on sales.

Produces new products and services.

Focuses on satisfying
customers’ needs.

Creates a broad assortment of products.

When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser’s ad and links to the advertiser’s website,
this process is called a(n):

pay-per-view.

copy
thrust.

pay-per-click.

pioneering ad.

A producer might use a “pulling policy” rather than a
“pushing policy” if:

It has a very limited promotion budget.

It is offering a very “high-tech” product to a small
product-market.

Its sales force has been very successful getting wholesalers and
retailers to handle its product.

Intermediaries are
reluctant to handle a new product.

0
More than 600,000 loyal customers signed up in advance to purchase
the iPhone4 in an Apple store the first day it was available for sale in the
U.S. What type of response behavior were these Apple followers
demonstrating?

Routinized response

Dissonance response

Limited problem solving

Low-involvement buying

In the American Marketing Association’s Statement of Ethics, which
ethical value stresses a firm’s attempts to balance the needs of its buyers
with the interests of sellers?

Responsibility

Fairness

Honesty

Citizenship
2
The primary purpose of branding is:

To identify a product.

To prevent competitors from stealing product ideas.

To enhance package design.

To boost customer satisfaction.

The advantages of working with an intermediary usually increase
when there is:

A greater number of
customers.

Little distance between customers.

A smaller number of competing products.

Excellent communication with customers.

14
David Oreck advertises Oreck vacuum cleaners via commercials that
run on national radio programs. He encourages consumers to “try my
8-pound Oreck vacuum for free for 30 days,” and to return it if they
aren’t satisfied. He then provides an easy-to-remember toll-free telephone
number that consumers can use to place orders. Regarding the AIDA model, the
free-trial period and availability of a toll-free number are devices used
mainly to:

Hold interest.

Arouse desire.

Obtain action.

Get attention.
A useful tool for organizing the competitor analysis is:

The oligopoly chart.

A competitor matrix.

Rivals chart.

The competitive summary.

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