What type of strategy has John recommend to the client?

TV advertising is time consuming and reaches limited number
of people.Question 2. Question :Which of the following statements is true about customer
promotion?It comes directly to the customer from the manufacturer.It is directed at intermediate channels of distribution.It is an attempt to get the channels of distribution to
stock more of a product.It is run by the channel, either to the next channel the
distribution cha or to fal customers.Pots Received: 0 of 2Comments:Question 3. Question :John is the marketg manager for KapConsultg. Their biggest
client is Docs Cola and the ma objective is to help the client build the
brand. Which of the followg is critical to buildg a strong brand?crease the sales volume of the products fallg under the
brand.Reduce the production cost of the products fallg under the
brand.crease the profit marg for the products fallg under the
brand.Assign responsibility for brand development activities.Pots Received: 2 of 2Comments:Question 4. Question :John, the new marketg manager of Docs Cola recently decided
to crease the bottle of soda by 5 cents. He needs to calculate the formula for
the calculation of price elasticity of demand. Which calculation below is the
formula for price elasticity?E = percent change price/percent change demandE = percent change demand/percent change priceE = percent change demand/percent change supplyE = percent change supply/percent change demandPots Received: 2 of 2Comments:Question 5. Question :Samplg is most likely to be used:the maturity stage of the product life cycle.the decle stage of the product life cycle.when a new product or brand is beg troduced.to create terest among laggards and to generate sales the
decle stage.Pots Received: 0 of 2Comments:Question 6. Question :John is a market research consultant for KapConsultg. He has
just recommended a strategy to a client where product variants are developed to
appeal to different segments of the market or to satisfy customers’ needs for
variety. What type of strategy has John recommend to the client?product le strategyproduction le strategycustomer le strategycompetitor le strategyPots Received: 0 of 2Comments:Question 7. Question :KapConsultg is dog some consultg for a small pharmacy
Raritan, NJ called Docs Pharmacy. A big retailer just moved to town and they
have a pharmacy. Which of the followg describes how a local retailer like Docs
could defend its local market agast a global company?It should reduce its price and beg competg on price
differentiation.It should emphasize its home country or ethnic orig.It should crease advertisg expenditures and contue with the
same message as before.It should crease its research and development expenditure
and enhance its product.Pots Received: 0 of 2Comments:Question 8. Question :Which of the followg types of coupon appears on the actual
pages of newspapers rather than beg serted as a separate page or section?cross-ruffs coupon-ad couponsfree-standg sertson-package couponsPots Received: 2 of 2Comments:Question 9. Question :The largest part of a sales organization is made up of:field sales representatives.national sales managers.direct sales managers.regional sales managers.Pots Received: 2 of 2Comments:Question 10. Question :Which of the followg marketg termediaries is a busess that
assists the performance of distribution tasks other than buyg, sellg, and
transferrg title?merchant middlemanjobberretailerfacilitatg agentPots Received: 2 of 2Comments:Question 11. Question :Tom, the accountant for Docs Cola requested formation on
costs, such as the marketg manager’s salary and product-related advertisg and
promotion expenses. What types of costs are these an examples of?development costs.variable costs.direct fixed costs.overhead costs.Pots Received: 0 of 2Comments:Question 12. Question :Which of the followg is an action-focused marketg event that
attempts to get customers to purchase with a limited period of time?sales promotionmarket penetrationmarketg researchmarket segmentationPots Received: 2 of 2Comments:Question 13. Question :You are the marketg manager for Docs Cola and are workg on
a product development strategy. Your approach to new product development
consists of constant teraction with multidisciplary team whose members who work
together from the begng of the project to the product’s troduction. What type
of new product development approach is beg used this scenario?the classic lear approachthe rugby approachthe cost-differential approachthe target-costg approachPots Received: 0 of 2Comments:Question 14. Question :The most commonly used quota is based on profit margs.TrueFalsePots Received: 2 of 2Comments:Question 15. Question :Which of the followg statements is true regardg the
value-added cha of distribution channels?The value-added cha of distribution channels begs with the
customer.Distribution channels establish a connection between the
firm and the customers.One of the components of the value-added cha of distribution
channels is the government.Distribution channels connect suppliers to the firm.Pots Received: 2 of 2Comments:Question 16. Question :Recently, the Marketg Manager of KapPlumbg Supplies has set
a price that is higher than the target market is willg to pay. The customer
looks at this situation as a bad deal and, unless the company has a monopoly or
some other kd of market power, does not buy. Identify the situation.perceived value > price > costprice > cost > perceived valueprice > perceived value > costperceived value > cost > pricePots Received: 2 of 2Comments:Question 17. Question :KapConsultg is dog some consultg for a small pharmacy
Raritan, NJ called Docs Pharmacy. Docs is thkg about comg out with their own
private label for certa products. Which of the followg statements is true
regardg a private label brand?It is sometimes called as an exclusive brand.It is usually the low-priced option the category.Stores often make lower margs on private-label brands.Retail stores devote huge marketg funds to support private
labels.Pots Received: 0 of 2Comments:Question 18. Question :Which of the followg statements is true regardg the
percentage of sales approach to budgetg?It views advertisement as an vestment measures its return by
calculatg percentage crease sales for a particular period.It attempts to spend at levels proportional to the
competition’s spendg.Approach is based on the belief that advertisg causes sale.It selects a percentage of sales, either past or expected to
devote to advertisg.Chapter 11Pots Received: 0 of 2Comments:Question 19. Question :Jenny, a marketg consultant for KapConsultants just
recommended her client Atlantic Cruises use a value pricg strategy. Which of
the followg statements is true about value pricg?It is also known as penetration pricg.It gives customers more value than they expect for the price
paid.It gives the seller most of the valuecost difference.It implies low price alone.Chapter 10Pots Received: 2 of 2Comments:Question 20. Question :A salesperson’s performance is positively correlated with:job satisfaction.marital status.educational background.personality type.Pots Received: 0 of 2Comments:

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