Which of the channels shown for a particular furniture manufacturer in the marketing dashboard above represent the most sales?

Which buyer requirement would be most important in
choosing a channel design for a financial service for a consumer who is
interested in setting up a retirement account?
a) Information
b) Context
c) Variety
d) Attendant services
e) All of the above are equally important

152. Apple’s web site offers customers __________.
a) a tutorial on using computers
b) suggestions on how to pick a password you will
remember
c) a way to order Apple merchandise
d) a way to find the nearest Apple store
e) information on Olympic athletes Apple supports

153. Which of the
channels shown for a particular furniture manufacturer in the marketing
dashboard above represent the most sales?
a) Furniture store chains
b) Independent furniture stores
c) Department store chains
d) Mass merchandisers
e) None of the above

154. Which of the
channels shown for a particular furniture manufacturer in the marketing
dashboard above represent the least profit to the manufacturer?
a) Furniture store chains
b) Independent furniture stores
c) Department store chains
d) Mass merchandisers
e) None of the above

155. Based on the
information presented in the marketing dashboard, which channel of distribution
would the furniture manufacturer most likely consider dropping?
a) Furniture store chains
b) Independent furniture stores
c) Department store chains
d) None of the above
e) Not enough information is given in the dashboard to
make this determination

156. Keiretsu is the term for __________.
a) a full-line wholesaler in Korea
b) a producer-customer direct channel in Japan
c) selling agents and brokers in Japan
d) a vertical integration of as well as a social and
economic bond between producers and intermediaries in Japan
e) vertical integration and a social and economic bond
between producers and intermediaries in Hong Kong

157. The dominant member of a keiretsu is the __________.
a) customer
b) retailer
c) local wholesaler
d) full-line wholesaler
e) producer

158. ___________ arises when one channel member believes
another channel member is engaged in behavior that prevents it from achieving its
goals.
a) Channel conflict
b) Disintermediation
c) Cross-docking
d) Partnership inconsistency
e) Relationship variance

159. The two types of channel conflict are __________.
a) divisional and organizational
b) horizontal and vertical
c) transactional and transformational
d) external and internal
e) supervisor-subordinate and subordinate-subordinate

160. __________ conflict occurs between two different levels
in a marketing channel.
a) Corporate
b) Horizontal
c) Vertical
d) Administered
e) Contractual 151. Which buyer requirement would be most important in
choosing a channel design for a financial service for a consumer who is
interested in setting up a retirement account?a) Informationb) Contextc) Varietyd) Attendant servicese) All of the above are equally important152. Apple’s web site offers customers __________.a) a tutorial on using computersb) suggestions on how to pick a password you will
rememberc) a way to order Apple merchandised) a way to find the nearest Apple storee) information on Olympic athletes Apple supports 153. Which of the
channels shown for a particular furniture manufacturer in the marketing
dashboard above represent the most sales?
a) Furniture store chainsb) Independent furniture storesc) Department store chainsd) Mass merchandiserse) None of the above 154. Which of the
channels shown for a particular furniture manufacturer in the marketing
dashboard above represent the least profit to the manufacturer?a) Furniture store chainsb) Independent furniture storesc) Department store chainsd) Mass merchandiserse) None of the above 155. Based on the
information presented in the marketing dashboard, which channel of distribution
would the furniture manufacturer most likely consider dropping?a) Furniture store chainsb) Independent furniture storesc) Department store chainsd) None of the abovee) Not enough information is given in the dashboard to
make this determination156. Keiretsu is the term for __________.a) a full-line wholesaler in Koreab) a producer-customer direct channel in Japanc) selling agents and brokers in Japand) a vertical integration of as well as a social and
economic bond between producers and intermediaries in Japane) vertical integration and a social and economic bond
between producers and intermediaries in Hong Kong157. The dominant member of a keiretsu is the __________.a) customerb) retailerc) local wholesalerd) full-line wholesalere) producer158. ___________ arises when one channel member believes
another channel member is engaged in behavior that prevents it from achieving its
goals.a) Channel conflictb) Disintermediationc) Cross-dockingd) Partnership inconsistencye) Relationship variance159. The two types of channel conflict are __________.a) divisional and organizationalb) horizontal and verticalc) transactional and transformationald) external and internale) supervisor-subordinate and subordinate-subordinate160. __________ conflict occurs between two different levels
in a marketing channel.a) Corporateb) Horizontalc) Verticald) Administerede) Contractual

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