Which of the following best describes the data issue?

Question 1
Points: 10 out of 10
True or false? Spreadsheets provide more
options for graphical representation of the data than databases.
True
False
Question 2
Points: 0 out of 10
In terms of customer service issues, which
of the following is the least likely reason for using a robust CRM?
A CRM can optimize the information shared
among departments, resulting in better management of existing accounts.
A CRM can provide a company’s marketing
department with information needed to identify and target the company’s best
customers.
A CRM can enable members of pertinent
departments to have access to all the relevant information, enabling them to
answer queries and resolve problems quickly and easily.
A CRM can provide a more rapid response to
queries and concerns by forwarding the query to the right department.
Question 3
Points: 0 out of 10
True or false? Data warehousing is the
process of extracting data from a data warehouse.
True
False
Question 4
Points: 0 out of 10
A staff/faculty member uses proprietary
(owned and protected by the university) data from the university’s student
financial records database in a graph that is part of a presentation at a
computer education conference. Which of the following best describes the data
issue?
Malicious data leak
Malicious data loss
Intentional data leak
Accidental data loss
Question 5
Points: 10 out of 10
Your network administrator finds a virus in
the network software. Fortunately, she was able to eliminate it before it
resulted in a denial-of-service attack, which would have prevented legitimate
users of the networked database from gaining access to the records needed. It
turns out that the network software did not have adequate security protections
in place. This could be considered a .
Question 6
Points: 10 out of 10
True or false? The largest component of a
database is a field.
True
False
Question 7
Points: 10 out of 10
What are procedures that help keep a
database current?
Database query procedures
Report generation procedures
File maintenance procedures
Data entry procedures
Question 8
Points: 10 out of 10
A savvy hacker uses a poorly secured
vendor’s website to obtain all the information needed to access the main
database of a large chain store, including the store’s database password. Which
threat best describes this database breach?
Weak authentication
Unprotected personal hardware collection
Accidental breach resulting from incorrect
(but not malicious) usage
Theft of database backup tapes or hard drives
Question 9
Points: 10 out of 10
You are annoyed by receiving identical
marketing messages from an online shopping site you have used. If the company
wishes to maintain a good relationship with you, which of the following CRM
components needs to be addressed to improve customer satisfaction?
Mining social media inputs
Customers expect more
Privacy
Cleaning up the data
Question 10
Points: 10 out of 10
If Company B reaches out with ads sent to
customers of Company A, the CRM tool used here is .
Question 11
Points: 0 out of 10
Which of the following would be an example
of a loss of record confidentialityin a database?
Your credit card company issued you a new
card when your old one was about to expire.
Although you clicked the option to “Do
not share information with any other companies or sites” on an online
bookstore’s website, you are getting unsolicited e-mail messages from some of
the companies that post ads on that site.
You make all your personal information on the
Facebook site “public” and available to everyone.
Your favorite online shopping site suddenly
begins displaying a different mailing address than the one you use. You know
you have not made any changes to your account profile.
Question 12
Part 1: 10 out of 10
Part 2: 10 out of 10
Part 3: 10 out of 10
Part 4: 10 out of 10
Points: 40 out of 40
Are the following examples of increasing
brand awareness through groups or fans? Select Yes or No for each option.
Your instant messaging service attaches a
message to the bottom of each message inviting the recipient to sign up for
this same service provider.

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