Which of the following is allowed under pricing legislation?
A recent change in the trademark law is the U.S.
Supreme Courts ruling that companies __________.
a) prevents someone from using a trademark on a
non-competing product
b) provides for registration of a company’s trademarks
c) protects only the consumer
d) may obtain trademarks for colors associated with
their products.
e) facilitates the protection of U.S. trademark
rights throughout the world
132. Which of the following word cannot be used as a
registered trademark?
a) Microsoft
b) McDonalds
c) Coca-Cola
d) Xerox
e) Escalator
133. One of the most recent changes in trademark law is the
________ that companies may obtain trademarks for colors associated with their
products.
a) Japan Trademark ruling
b) Japan
Trademark Law
c) U.S. Supreme Courts ruling
d) U.S. Supreme Courts Law
e) none of the above
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Order Paper Now134. The pricing component of the marketing mix is the focus
of regulation from two perspectives: price fixing and price discounting. Which
of the following is allowed under pricing legislation?
a) Certain forms of price discounting
b) Quantity discounts
c) Promotional allowances or services
d) Meeting a competitor’s price
e) All of the above are allowed under pricing
legislation
135. The pricing component of the marketing mix is the
focus of regulation from two perspectives: price fixing and _________.
a) price discounting
b) price alteration
c) stating wrong prices
d) price comparison with other competitors
e) price tagging in retail outlets
136. In Thailand,
legislation related to price fixing is the _________________.
a) Price fixing and Price Discounting Act 1979
b) Price fixing and Price Discounting Rule 1979
c) Price Fixing and Anti-Monopoly Act 1979
d) Price Fixing and Anti-Monopoly Rule 1979
e) none of the above
137. If a major food company offered supermarket chains
special prices and incentives to carry its brand of frozen vegetables and not
to carry competing brands, it could be accused of __________ and, would be
subject to prosecution if its actions substantially reduce competition.
a) requirement contracting
b) tying arrangements
c) territorial infringement
d) monopolistic practice
e) exclusive dealing