Which of the following statements is an example of form utility?

Which of the following is an example of an ultimate
consumer?
a) A newspaper reporter who buys a plane ticket to Washington, DC,
to cover the presidential inauguration
b) A school teacher who bought a ticket to the 2002 Winter
Olympics opening ceremonies in Salt Lake City
c) An office receptionist who renews the magazines that are
found in the office waiting room
d) A retailer who buys poster board to make signs for an
upcoming store sale
e) A landscaping firm employee who buys a new wheelbarrow to
use to haul mulch at a new job site

152. Units such as manufacturers, retailers or, government
agencies that buy for their own use or for resale are called __________.
a) intermediate buyers
b) selling agents
c) organizational buyers
d) professional buyers’ organizations
e) manufacturing agents

153. Organizational buyers are most accurately described as
__________.
a) buyers of high cost items
b) buyers of household items
c) manufacturers, retailers or, government agencies buying
for their own use or for resale
d) any individual or group making a purchase worth over
$100,000
e) any man, woman or, child who uses goods purchased for a
household

154. Which of the following is the best example of an
organizational buyer?
a) A mother buying milk for her young son
b) A computer programmer buying the latest game for his
Playstation
c) A store owner buying hand-painted slate signs to sell in
her store
d) A botanist buying a rose bush for his home garden
e) A baseball player buying a t-ball set for his daughter

155. Effective marketing benefits society because
__________.
a) it enhances competition
b) it improves the quality of products and services
c) it lowers the price of quality products and services
d) it makes countries more competitive in world markets
e) it does all of the above

156. The benefits or customer value received by users of a
product is called __________.
a) consumerism
b) beneficial marketing
c) utility
d) utils
e) synergy

157. The four utilities are __________.
a) product, price, promotion and, place
b) form, place, product and, quality
c) monopoly, monopolistic competition, pure competition and,
oligopoly
d) form, place, time and, possession
e) gas, oil, electricity and, water.

158. Which of the following statements is an example of form
utility?
a) A new motor oil container comes equipped with a
disposable pouring spout
b) Stamp vending machines are located in drug stores
c) A service station has a 24-hour ice machine available for
use even when the station is closed
d) A waterbed company offers six-month financing, same as
cash
e) A gourmet shop offers a home delivery service

159. The value to consumers that comes from the production
or alteration of a good or service constitutes __________ utility.
a) time
b) place
c) possession
d) market
e) form

160. The owners of Old School Brand Authentic Antique Foods
researched Civil War-era documents to come up with recipes for the
old-fashioned products the company produces and markets. Their concern with the
authenticity of their recipes reflects a concern with __________ utility.
a) time
b) place
c) possession
d) market
e) form
151. Which of the following is an example of an ultimate
consumer?a) A newspaper reporter who buys a plane ticket to Washington, DC,
to cover the presidential inaugurationb) A school teacher who bought a ticket to the 2002 Winter
Olympics opening ceremonies in Salt Lake Cityc) An office receptionist who renews the magazines that are
found in the office waiting roomd) A retailer who buys poster board to make signs for an
upcoming store salee) A landscaping firm employee who buys a new wheelbarrow to
use to haul mulch at a new job site152. Units such as manufacturers, retailers or, government
agencies that buy for their own use or for resale are called __________.a) intermediate buyersb) selling agentsc) organizational buyersd) professional buyers’ organizationse) manufacturing agents153. Organizational buyers are most accurately described as
__________.a) buyers of high cost itemsb) buyers of household itemsc) manufacturers, retailers or, government agencies buying
for their own use or for resaled) any individual or group making a purchase worth over
$100,000e) any man, woman or, child who uses goods purchased for a
household154. Which of the following is the best example of an
organizational buyer?a) A mother buying milk for her young sonb) A computer programmer buying the latest game for his
Playstationc) A store owner buying hand-painted slate signs to sell in
her store
d) A botanist buying a rose bush for his home gardene) A baseball player buying a t-ball set for his daughter155. Effective marketing benefits society because
__________.a) it enhances competitionb) it improves the quality of products and servicesc) it lowers the price of quality products and servicesd) it makes countries more competitive in world marketse) it does all of the above156. The benefits or customer value received by users of a
product is called __________.a) consumerismb) beneficial marketingc) utilityd) utilse) synergy157. The four utilities are __________.a) product, price, promotion and, placeb) form, place, product and, qualityc) monopoly, monopolistic competition, pure competition and,
oligopolyd) form, place, time and, possessione) gas, oil, electricity and, water.158. Which of the following statements is an example of form
utility?a) A new motor oil container comes equipped with a
disposable pouring spoutb) Stamp vending machines are located in drug storesc) A service station has a 24-hour ice machine available for
use even when the station is closedd) A waterbed company offers six-month financing, same as
cashe) A gourmet shop offers a home delivery service159. The value to consumers that comes from the production
or alteration of a good or service constitutes __________ utility.a) timeb) placec) possessiond) markete) form160. The owners of Old School Brand Authentic Antique Foods
researched Civil War-era documents to come up with recipes for the
old-fashioned products the company produces and markets. Their concern with the
authenticity of their recipes reflects a concern with __________ utility.a) timeb) placec) possessiond) markete) form

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