Which of the following statements regarding the nature of the business market is true?

Which of the following statements
regarding the nature of the business market is true?
Distribution channels for business products
are significantly longer than those for consumer products.
Customer relationships for business products
tend to be short-term and transactions-based.
Personal selling plays a larger role in
business products markets than in consumer markets.
Customer service plays a smaller role in the
distribution of business products, as compared to the consumer market.
2. Which of the following is the largest
segment of the business market?
Trade industries, which include retailers,
wholesalers, and resellers.
The commercial market, which includes anyone
who acquires products to support production of other goods and services.
Government organizations, including the military,
state, and federal governments.
Institutions such as schools, hospitals, and
churches.
3. Which of the following statements does not
describe the advantage of leasing?
Requires a high level of capital commitment
Provides the ability to easily upgrade
equipment as needs change
Provides flexibility for a growing business
Spreads out costs compared with lump-sum
costs for up-front purchases
4. Businesses choose outsourcing as an
alternative to making goods in-house or providing in-house services when:
in-house processes often do not incur costs
for overheads that an outside vendor would otherwise charge.
proprietary technology has the potential to
raise security concerns.
conflicts arise between nonunion outside
workers and in-house union employees.
they need to reduce costs to remain
competitive.
5. Which of the following statements is true
regarding the influence of organizational factors on purchasing decisions?
A company with a centralized procurement
function operates very similarly to one that delegates purchasing decisions to
divisional or geographic units.
Centralized buying tends to emphasize
short-term results.
Decentralized buying focuses more on
long-term relationships with suppliers.
Personal selling skills and user preferences
carry more weight in decentralized purchasing situations.
6. Related party trade is defined as the
trade relationship between:
countries with free trade agreements.
countries with the same language.
companies in the same industries.
a corporation and its overseas subsidiaries.
7. A nation’s size, per-capita income, and
stage of economic development determine its prospects as a host for _____.
regional economic integration
international business expansion
free trade association
public private partnership
8. The Export Trading Company Act of 1982,
exempts companies from _____ so they can form export groups that offer a
variety of products to foreign buyers.
few international laws
business monitoring
specific quotas and tariffs
antitrust regulations
9. A complete ban on the import of a product
is known as a(n) _____.
import quota
embargo
revenue tariff
protective tariff
10. The ideal way for a nation to stop a
foreign company from dumping is to:
pay the exporter with soft currency.
impose protective tariffs.
cite international law.
appeal to the IMF.
11. In recent years, advances in computer
technology have significantly changed the nature of marketing research by:
narrowing the focus of the data collection
process.
allowing marketers to evaluate alternatives
through the use of computer simulations.
eliminating the need for outside research
firms.
providing an in-house market research group
with primary data.
12. Wal-Mart prefers transaction records
sorted by customer type, product, sales method, type of order, and order size.
Analyzing internal data sorted in this manner is called:
sales analysis.
financial iteration.
transactional hypothesis.
marketing cognizance.
13. Information collected for the first time
specifically for a marketing research study is called _____ data.
Secondary
Primary
Tertiary
Screening
14. Which of the following is a limitation of
secondary data not found in primary data?
Secondary data is more expensive to collect
and analyze than primary data.
Secondary data requires that market
researchers spend more time to locate and analyze.
Published information can quickly become
obsolete.
Published data often involves
non-standardized analytic patterns.
15. Which of the following federal agencies
is the most important source of secondary data for marketing research studies?
Federal Reserve
Treasury Department
Census Bureau
Bureau of Labor Statistics
16. The division of the total market into
smaller, _____ groups is called market segmentation.
equivocal
randomly selected
relatively homogeneous
conveniently stratified
17. Which of the following is a basic
requirement for effective market segmentation?
The firm must avoid focusing on
non-variables, such as profitability and volume.
The market segment must have measurable purchasing
power and size.
The company must expand beyond its marketing
capabilities to capture growing markets.
The market segment must reflect the
population’s changing attitudes and lifestyles.
18. Japanese automaker, Subaru, generates
approximately one-half of its sales in just four states (Alaska, Colorado,
Maine, and Washington). These states constitute Subaru’s:
primary market.
core region.
secondary market.
sales region.
19. The most common method of market
segmentation is:
product sampling.
demographic segmentation.
economic segmentation.
psychographic segmentation.
20. In terms of numbers, which age group is
the largest?
Baby Boomers
Generation X
9/11 Generation
World War II Generation
21. The government segment of the B2B market
commonly buys products:
for resale to the public.
to provide public benefits.
to export them to other countries.
to improve its gross domestic product.
22. A strategy for going global through
contractual agreements in which the production of goods or services is assigned
to local companies is termed as _____.
franchising
licensing
offset strategy
subcontracting
23. One of the very first marketing research
studies involved of an examination of people’s:
phone bills.
literacy levels.
newspaper reading habits.
garbage.
24. A positioning map:
is used primarily by companies utilizing
undifferentiated marketing strategies.
will remain constant through the entire
product life cycle.
Shows
how consumers view a product relative to competitive products
outlines how to introduce a new product to
the marketplace.
25. One of the characteristics of
relationship marketing is:
the short-term goal of creating an immediate
sale.
consolidating purchases based on promotions
and other inducements.
an orientation toward added value through
superior customer service.
longer distribution channels between
suppliers and buyers.
Question1. Which of the following statements
regarding the nature of the business market is true?Distribution channels for business products
are significantly longer than those for consumer products.Customer relationships for business products
tend to be short-term and transactions-based.Personal selling plays a larger role in
business products markets than in consumer markets.Customer service plays a smaller role in the
distribution of business products, as compared to the consumer market.2. Which of the following is the largest
segment of the business market?Trade industries, which include retailers,
wholesalers, and resellers.The commercial market, which includes anyone
who acquires products to support production of other goods and services.Government organizations, including the military,
state, and federal governments.Institutions such as schools, hospitals, and
churches.3. Which of the following statements does not
describe the advantage of leasing?Requires a high level of capital commitmentProvides the ability to easily upgrade
equipment as needs changeProvides flexibility for a growing businessSpreads out costs compared with lump-sum
costs for up-front purchases4. Businesses choose outsourcing as an
alternative to making goods in-house or providing in-house services when:in-house processes often do not incur costs
for overheads that an outside vendor would otherwise charge.proprietary technology has the potential to
raise security concerns.conflicts arise between nonunion outside
workers and in-house union employees.they need to reduce costs to remain
competitive.5. Which of the following statements is true
regarding the influence of organizational factors on purchasing decisions?A company with a centralized procurement
function operates very similarly to one that delegates purchasing decisions to
divisional or geographic units.Centralized buying tends to emphasize
short-term results.Decentralized buying focuses more on
long-term relationships with suppliers.Personal selling skills and user preferences
carry more weight in decentralized purchasing situations.6. Related party trade is defined as the
trade relationship between:countries with free trade agreements.countries with the same language.companies in the same industries.a corporation and its overseas subsidiaries.7. A nation’s size, per-capita income, and
stage of economic development determine its prospects as a host for _____.regional economic integrationinternational business expansionfree trade associationpublic private partnership8. The Export Trading Company Act of 1982,
exempts companies from _____ so they can form export groups that offer a
variety of products to foreign buyers.few international lawsbusiness monitoringspecific quotas and tariffsantitrust regulations9. A complete ban on the import of a product
is known as a(n) _____.import quotaembargorevenue tariffprotective tariff10. The ideal way for a nation to stop a
foreign company from dumping is to:pay the exporter with soft currency.impose protective tariffs.cite international law.appeal to the IMF.11. In recent years, advances in computer
technology have significantly changed the nature of marketing research by:narrowing the focus of the data collection
process.allowing marketers to evaluate alternatives
through the use of computer simulations.eliminating the need for outside research
firms.providing an in-house market research group
with primary data.12. Wal-Mart prefers transaction records
sorted by customer type, product, sales method, type of order, and order size.
Analyzing internal data sorted in this manner is called:sales analysis.financial iteration.transactional hypothesis.marketing cognizance.13. Information collected for the first time
specifically for a marketing research study is called _____ data.SecondaryPrimaryTertiaryScreening 14. Which of the following is a limitation of
secondary data not found in primary data?

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