Which of the following would be considered a new product?

Of the eight critical business processes on which supply
chain managers must focus, which process allows companies to prioritize their
marketing focus on different customer groups according to each group’s
long-term value to the company or the supply chain?
Customer relationship management
Returns management
Product development and commercialization
Order fulfillment
Demand management
Question 14
Which of the following would be considered a new product?
A new product line
A new-to-the-world product
An addition to an existing product line
An improvement or revision of an existing product
All of these choices
Question 15
Emily has just opened a health food store that sells organic
foods, herbal supplements, and environmentally friendly products. Because it
will be a specialty store, she should have a broad product assortment with
moderately low prices.
True
False
Question 16
The most important functions of packaging are to contain and
protect products, promote products, facilitate product storage, and facilitate
recycling.
True
False
Question 17

The accuracy of revenue projections for products are
affected by:
the newness of the product.
the size of the market.
the nature of the competition.
all of the above.
none of the above.
Question 18
Color can be used by retailers to create a mood or focus
customer attention on a particular product.
True
False
Question 19Canyons ski resort is so positive that guests
will enjoy their visit that they offer a money-back guarantee for special lift
tickets purchased at the resort Web site. Canyons’
“You’ll-Love-It-Or-It’s-Free-Guarantee” provides consumers which of
the following service quality aspects?
Tangibility
Responsiveness
Sympathy
Responsibility
Reliability
Question 20
Nonprofit managers do not need to worry about developing
marketing strategies.
True
False
Question 21
One of the most critical global supply issues for importers
of any size is coping with the legalities of trade in other countries.
True
False
Question 22
Dillard’s, Target, and Walmart use data mining to determine
which products to stock at what price, how to manage markdowns, and how to
advertise to draw target customers.
True
False
Question 23
Due to service _____, services cannot be stored, warehoused,
or inventoried.
tangibility
variability
intangibility
perishability
heterogeneity
Question 24
Many businesses have found that it is more expensive to hang
on to the customers they have than to focus only on attracting new ones.
True
False
Question 25
The first stage of the new-product development process is:
screening and concept testing
establishing the new-product strategy
exploring opportunities
developing a business analysis
the building of a prototype
Question 26
Supply chain management is completely producer driven.
True
False
Question 27
Hotels will often offer deep discounts on weekends and
during the off-season; for the same reason, airlines will adopt a similar
pricing strategy during off-peak hours. These services cannot be stored,
warehoused, or inventoried because they are perishable.
True
False
Question 28
Metallurgical Designs makes gold and silver charms for
necklaces and bracelets. It markets its charms to a few retailers in any one
region and promotes them intensively to those retailers. This is an example of
intensive distribution.
True
False
Question 29
For true supplier integration to occur, all of the following
must occur EXCEPT:
firms must choose their suppliers carefully
supply chain partners must interact in ways that minimize
waste and redundancy
firms need to adopt a “push” system rather than a
“pull” system of supply chain management
firms must monitor each supplier’s strategic goals and
operational capabilities
both firms must have a stake in the outcomes of their
interactions
Question 30
Selfridges is the second-largest department store in Great
Britain. It works with House of Frasier, one of its competitors, to reduce
operating costs by sharing channels of distribution to ship goods from
1,500-plus suppliers. Selfridges and House of Frasier are engaged in:
vertical conflict
an integrated supply chain
a strategic channel alliance
an information-based distribution channel
a distribution cooperative
Question 1Carl represents a manufacturer of floor coverings and gets
paid a commission for finding buyers and linking them up with the manufacturer.
Carl is an example of a merchant wholesaler.TrueFalseQuestion 2The direct channel is used more often in consumer markets
than in business and industrial markets.TrueFalseQuestion 3When P&G began marketing Tide Free & Gentle, which
is dye- and perfume-free, this represented which new product category?Repositioning strategyNew product lineAddition to existing product lineDiscontinuous innovationRevision of existing productsQuestion 4All of the following are unique characteristics that
distinguish services from goods EXCEPT:intangible.inseparable.searchable.heterogeneous.perishable.Question 5Water transportation is by far the most expensive mode of
transportation, but it is also the most reliable.TrueFalseQuestion 6Unsought products are often sold through:aggressive personal selling.highly persuasive advertising.direct mail.direct-response advertising.all of the above.Question 7Marketers who use nonstore retailing no longer have to worry
about the “place” element of the four Ps.TrueFalseQuestion 8Mosaic Labs has developed a chemical compound that prevents
mildew in even the most humid climates. The week after the compound was
invented, a group of the firm’s employees got together and listed ways the
product might be used. This is an example of:quality controlbrainstormingconcept testingventure group activitiesscreeningQuestion 9Starbucks management has been trying to refocus on the
things that originally made the company so successful. For example, Starbucks
stores across the United States recently shut down for a short period of time
for retraining, and the company has worked to make sure you can smell the fresh
ground coffee aroma when you enter the store. However, when questioned,
consumers tend to focus on the need for pricing incentives such as a frequent
purchasing program. According to the _____, there may be a difference between
what customers want and what Starbucks management thinks customers want.gap model of service qualityservice pyramidfour dimensions of service qualityservice paradigmservice delineation matrixQuestion 10Trademark protection and rights only lasts for five years.TrueFalseQuestion 11Which of the following is the LEAST likely source for new-product
ideas?A company’s distributorsIts customersIts employeesIts financial lendersIts competitorsQuestion 12Inez believes that makeup is the most important part of her
wardrobe. She spends considerable time comparing the prices, skin tones, and
color options available at various cosmetics counters in department stores. For
Inez, makeup is a convenience product.TrueFalseQuestion 13Of the eight critical business processes on which supply
chain managers must focus, which process allows companies to prioritize their
marketing focus on different customer groups according to each group’s
long-term value to the company or the supply chain?Customer relationship managementReturns managementProduct development and commercializationOrder fulfillmentDemand managementQuestion 14Which of the following would be considered a new product?A new product lineA new-to-the-world productAn addition to an existing product lineAn improvement or revision of an existing productAll of these choicesQuestion 15Emily has just opened a health food store that sells organic
foods, herbal supplements, and environmentally friendly products. Because it
will be a specialty store, she should have a broad product assortment with
moderately low prices.TrueFalseQuestion 16The most important functions of packaging are to contain and
protect products, promote products, facilitate product storage, and facilitate
recycling.TrueFalseQuestion 17The accuracy of revenue projections for products are
affected by:the newness of the product.the size of the market.the nature of the competition.all of the above.none of the above.Question 18Color can be used by retailers to create a mood or focus
customer attention on a particular product.TrueFalseQuestion 19Canyons ski resort is so positive that guests
will enjoy their visit that they offer a money-back guarantee for special lift
tickets purchased at the resort Web site. Canyons’
“You’ll-Love-It-Or-It’s-Free-Guarantee” provides consumers which of
the following service quality aspects?TangibilityResponsivenessSympathyResponsibilityReliabilityQuestion 20Nonprofit managers do not need to worry about developing

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

"Get 15% discount on your first 3 orders with us"
Use the following coupon
"FIRST15"

Order Now