Why are data, information, business intelligence, and knowledge important to Apple?

Case Study-1 -Question
Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines:
· This is an individual assessment, which is a part from your course score. It requires effort and critical thinking
· Answer all the questions listed below for each case.
· The ‘answers’ to the questions are best formulated by reviewing the case and the reading materials up and including the current week in the course.
· The questions are worded to help you apply the readings to the case, so don’t limit yourself to the case’s terminology and perspective. The best analysis will abstract the case content by applying the reading materials to draw broader lessons about the material
Case Study 1: Apple Merging Technology, Business, and Entertainment
1) Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad.  (1 Mark)
2)  Explain how Apple achieved business success through the use of information, information technology, and people. (1 Mark)
3)  Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system. (1 Mark)

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