Why do you think it’s important for the audience to be informed about your topic?

What is the purpose of this speech? In other words, what is it that you want your audience to learn from your speech?
Why do you think it’s important for the audience to be informed about your topic? Why is it relevant to them? How does it affect them?
In what ways will you convince your audience that your topic is important for them to listen to (e.g., hypothetical example, statistics, testimony, etc.)? Note: You may want to use one of these methods as your attention-getting device in the introduction of your speech.
Based on what you know about your audience (especially, their prior knowledge on the topic), what type of organizational pattern will you use to organize the body of the speech in order to maintain their interest and/or help them better understand your topic?

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