BMAN31731 Behavioural Strategy Coursework Assignment: The Case Study


Write a case study of a business organization of your choice. Your case should identify a strategic challenge the firm faces and analyse the behavioural factors affecting its ability to respond to that challenge. Use behavioural concepts and theory from the course to: (i) explain and evaluate the underlying challenge facing the organization and (ii) outline suitable courses of action for dealing with the challenge based on your analysis. Formatting Length: 2,500-3,000 words maximum, excluding tables, figures, appendices and references.

Submissions that exceed the limit will be penalized; see the course outline for details. Layout: Use 12-point Times New Roman font, double line spacing. Set page margins to 2.5cm Referencing: Use the Harvard (i.e. author, date) system.

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