Case Study : Sentient’s business model and value proposition

 As you read the case, please prepare a short response to the following questions. 1. What is Sentient’s business model and value proposition? 2. How has Sentient Jet been performing compared to its competitors? 3. Is Sentient’s competitive advantage sustainable? Can it be easily copied by competitors? 4. Is Andrew Collins right to worry about potential disruptive entrants? Why? 5. Is Andrew Collins right to want to double the company size in the next 3 years? Why? Is he overambitious?