Social, Ethical and Legal Implications

The product has been Coca-Cola beverages (soda, etc) Assignment Steps: (Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.) Resources: Marketing Plan and Outline Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan. Include the following: Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan: Required executive summary elements: Strategic Objectives Products or Services Optional executive summary elements: Resources Needed Projected Outcomes Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should contain elements from each week of the course, including: Understanding Target Markets (Week 2) Promotion and the Product Life Cycle (Week 3) Price and Channel Strategy (Week 4) Marketing Communication and Brand Strategy (Week 5) Executive Summary, Legal, Social and Ethical Considerations (Week 6) PROFESSOR NOTES: The executive summary of no more than 350 words that includes at minimum the following required elements: · Strategic Objectives (required) · Products or Services (required) 2) The ethical, legal, and social issues assessment is a maximum of 700 words in length. Present this section at the end of the marketing plan (before the references). 3) The student’s marketing plan should include the following (complete week papers without a conclusion): **I will attach all previous papers*** · Incorporate Understanding Target Markets (Week 2) · Incorporate Promotion and the Product Life Cycle (Week 3) · Incorporate Price and Channel Strategy (Week 4) · Incorporate Marketing Communication and Brand Strategy (Week 5) 4) The marketing plan is a minimum of 3,850 words in length. 5) References (all of them)