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What role does Zynga,s customer relationship management system have on its success to date?

In this case you have to identify the
following :
1.
How would you judge the
competitive situation facing zynga?
2.
What role does Zynga,s customer
relationship management system have on its success to date? Why is it effective
and what are limitations?
Word limit must be 1000 with academic
journal article references from 2010 to 2015 which must be 4 references at
leastIn this case you have to identify the
following :1.
How would you judge the
competitive situation facing zynga?2.
What role does Zynga,s customer
relationship management system have on its success to date? Why is it effective
and what are limitations?Word limit must be 1000 with academic
journal article references from 2010 to 2015 which must be 4 references at
least

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