WINDOWSWEAR COMPETITOR ANALYSIS

WindowsWear is a company that maintains and exhibits an extensive photographic collection of current and past window displays. There is an opportunity to preserve and showcase the actual displays either in a physical or digital format to potentially create a museum. Therefore, research must be completed on the MUSEUM industry.
WindowsWear is considering opening a physical museum aimed at showcasing its assets, and focusing on the past, present, and future of visual merchandising. The purpose of this project is to analyze the situations facing the company and make recommendations as to whether the company should open a physical museum or not.

the research that i need done is for the competitive analysis
please only focus on the competitive analysis and the questions below. I do not need an abstract or introduction. i only need the questions below answered and the competitive analysis.

• Who are the competitors? (for this question please focus on these 3 museums Metropolitan museum, Guggenheim museum and MoMA museum)

 

WINDOWSWEAR COMPETITOR ANALYSIS

The Museum of Modern Art located in Manhattan, New York City has been identified as one of the most influential museums in the development of modernist art. The museum’s collection includes works of architecture, design, drawing, photography among others. It holds pieces by some of the most influential western and American artists and is thus considered to be the have the greatest collection of western masterpieces. Admission into the museum is charged 20$ while university students around the area are allowed free admission (Kleiner et al., 2005). Entrance is also free on Fridays after 4.00PM. The Metropolitan Museum is also another competitor being the largest art museum in the United States. This museum holds about two million pieces which have been carefully curated into seventeen separate departments. Also hosted by this museum is the costume institute which hosts over 35,000 pieces and annually hosts the Met gala ball, a fashion-oriented event While admission into the museum was previously free of charge, individuals living outside of New York will have to pay 25$ to gain admission into the museum (The Metropolitan Museum of Art). Another worth competitor is the Guggenheim Museum. Located on Fifth Avenue, this museum is a permanent home to a continually growing collection of early modern, contemporary art and Impressionist art. The museum’s collection has been growing for over eighty years, and feature’s the original Solomon Guggenheim collection. The museums also feature outstanding architecture.

The WindowsWear Museum would also face competition from other fashion-focused museums. One of these museums is The Museum at The Fashion Institute of Technology. Located at the campus, this museum is solely dedicated to fashion and hosts archives which include 50,000 costumes, fabric, garments and accessories collected from the 18^th century to the present. The Museum of New York, a museum dedicated to those residing in New York also hosts a permanent Consumes and Garments collections that constitutes of 26,000 items collected from the 17^th century, to date. The Brooklyn Museum also hosts a permanent collection which includes archived fashion and garment. Apart from offering rotating collections which feature bulbous garment collections and fashion photography, the museum also features themed collections. In addition to hosting permanent fashion collections, the museum also occasionally hosts fashion events where designers can showcase their designs in the runway. The little known Copper Hewitt Smithsonian Design specializes in the historic significance of garments and textiles. While it does not solely explore fashion, they occasionally showcase fashion exhibitions.

The WindowsWear Museum also faces other indirect competitors whole are visual merchandisers who are involved in the styling of stores. Other worthy competitors include media advertisers. There, however, lacks any other fashion technology companies comparable to WindowsWear who maintain an extensive archive of visuals which date back to the 1930s.

WindowsWear provides a unique service which few companies match. With their extensive database which goes back as far as 1937, few offer worthy competition. The company has also partnered with major designers and brands in the world. This does not only add versatility to their archive but also authenticates it. WindowsWear also offers unique services to all interested parties through their WindowsWear PRO account, a premium account which offers photos for creatives, brands and designers for research, inspiration, and analysis.

 

References

 Kleiner, Fred S.; Christin J. Mamiya (2005). “The Development of Modernist Art: The Early 20th Century”. Gardner’s Art through the Ages: The Western Perspective. Thomson Wadsworth. p. 796. ISBN 0-495-00478-2.

            “The Metropolitan Museum of Art: About“. Art info. 2008. Archived from the original on September 26, 2011

“Top 100 Art Museum Attendance”, The Art Newspaper, 2014,