Barry University Chapter 1 Personal Selling to Society Questions

I have some question need to have short answered for chapter 1 in Sell book, 5 edition, please see attachment PDF of the chapter

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questions:-

  1. What is the focus of this chapter?
  2. what is the most important point made in this chapter? Why, and why is this important?
  3. What ideas in this chapter are interesting?
  4. What ONE question about this reading would you like to have answered?

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