COMPARISON OF iOMNISCIENT AND NOJA POWER

 

The process of developing new products and services differ from one organization to the other. In other words, the strategies, as well as the approaches used, tend to vary from one organization to the other. In this paper, a detailed comparison of the product development process in iOmniscient, which is based in Sydney, and NOJA Power, an organization based in Brisbane is discussed. iOmniscient is an independent analytics organization. The organization has recently extended is comprehensive analytic capabilities to offer artificial intelligence analytics that include smell, sound, as well as the human reasoning behind any video. It is worth noting that the technologies have been proven and implemented by governments as well as commercial users in more than fifty nations across the globe (Yu et al. 2011). Since the organization has around forty international patents, it has been specializing in the usage of cases that excel in complex, crowded, and realistic environments, and offering solutions to more than thirty different industries.

NOJA Power`s vision is a world-leading organization in medium voltage outdoor switchgear. The company has employed over 300 employees across the world as a whole. Recently, the organization has moved towards achieving the vision of installing 50,000 NOJA Power OSMs in more than 87 nations across the globe. These are advanced three-phase automatic circuit reclosers. Since its foundation, the organization has been fueling growth by offering innovative, robust, safe, and environmentally-friendly products to all their customers worldwide. The products are globally recognized for being of the highest quality and durable under all conditions. The factories are based in Brazil and Australia, with test facilities to ensure that the products distributed are of good quality.

Core Products and Services

With more than forty patents, iOmniscient has been offering unique technologies that are ahead of their time. In other words, the organization has been quite innovative in coming up with various technological devices that fit modern society. For instance, the company has been rated as the best organization providing CCTV services. The other merit of the company is that it makes products capable of analyzing videos and songs such that one can identify the feelings or rather the sounds behind the scenes. The organization aims at spreading their services to more than 100 nations across the globe. NOJA Power, on the other hand, has been supplying RC controls as well as communication cables. The RC controls are critical in the sense that they provide protection, enhance data logging, and communication functions using a single device. One of the merits of the products is that they have been tested by independent laboratories to ensure that they are safe and are friendly to any environment. Currently, the company serves over 87 nations across the globe. There are prospects of widening its service boundaries to more than 100 countries around the world.

Competitive Advantages

One of the aspects that maintain competition in the market is the art of being unique. The art of providing quality products and services uniquely plays a critical role in increasing the monopoly power of an organization. iOmniscient company has been rated as the best organization in offering analytics services. Also, they provide other products such as face recognition in crowds, detection of lost objects, as well as the identification of perpetrators of vehicle theft and vandalism (Berman et al 2009). On the other hand, NOJA OSM has designed a stand-alone device that has been integrated with the distribution of automation as well as remote control schemes through its inbuilt communication capabilities. The device is a reliable di-electric, and therefore provides a controlled arc fault that enhances more safety. In other words, its di-electric nature, as well as the in-built user configuration distribution, increases its profitability as well as its safety aspect.

Competitive Marketing Position

One of the aspects that have allowed iOmniscient to solidify its marketing position is the fact that is has pioneered Artificial Intelligence (AI) techniques that have paved the way for a creation of a paradigm that analyzes data from complex and crowded environments, providing real-time responses. Also, the utilization of artificial intelligence enables the system to have a high level of accuracy as well as a low false alarm rate even in complex situations.  The art of bringing together different videos, smell and sound analytics technologies has been the primary reason for its continued dominance in the industry (Gunes & Pantic, 2010). Meanwhile, NOJA has been keen on ensuring that all their products are safe for human use. Also, most of the products produced by the company are environmentally-friendly. The other aspect that boosts the marketing of the products from these premises is that their industries are located in Brazil and Australia, where several tests are done by independent laboratories to confirm their safety.

Opportunity Identification

iOmniscient identified their opportunity by looking at the products that were serving in the market. After careful study, they noticed the need to introduce unique products that would fill the gap in the civilian defense sector. The organization used the fundamental aspects of life to add a new product that would do more analysis. The application of artificial intelligence allowed the organization to do sound, smell, and video analysis at once. This aspect was aimed at changing the response that people in case of danger. The organization identified that the product that was in the market was utilizing motion detection, which can’t work in a crowd or a complex environment.

NOJA Power, on the other, had identified their opportunity in the market by considering the safety as well as the reliability of the products in the market. Their main aim behind issuing a new product in the market was to increase the security of electricity supply. They identified the opportunity and came up with an R-control system that is critical in ensuring that the power is provided in a safe environment (Van der Linde, 2016). Pollution was also a factor that had been considered in the development of new products by the organization. For instance, in the manufacturing of electric cables and switch gears, NOJA power has been avoiding the utilization of oil as the ignition lubricant. Thus, the company has developed switch gears and cables that avoid contamination.

Idea and Concept Generation

Product Idea Conception

At the start, iOmniscient had some difficulties in introducing their product into the market. This was linked to the fact that most people in the market were not ready to receive this kind of technology. However, the organization introduced the product in the market by first educating their potential customers on what was possible and what was not. After nineteen years of being in the industry, a lot of companies including Microsoft have adopted the technology. The other aspect that was affecting iOmniscient’s establishment in other nations was the consumers’ lack of confidence in their products. However, after the technology was well-received in the UK, they began serving a larger market.

Similarly, when NOJA Power was introducing their product in the market, the reception was not well, as potential customers were not ready to receive such kind of technology. Very few clients understood the technology behind the products introduced into the market. The first product was sold in China, and since then, the market has been growing to serve more than fifty industries across the globe. This was achieved through research and marketing (Birtwhistle, Saha & Islam, 2019). The study aimed at providing solutions to the issues of reliability and safety that were being introduced into the market then.

Creativity Building and Nurturing

iOmniscient used the typical perception of a human being to develop products. Human beings smell, listen, and speak in response to the issues affecting them. Thus, the organization utilized artificial intelligence to develope a system that can perform video, smell, and sound analysis at once. On the other hand, NOJA power has developed a mission statement aimed at providing the best services to their customers (Stefanov, 2011).

Developing the Product

When iOmniscient organization joined the market, the current product was primitive and less reliable. The practice of utilizing motion detection system made the product less effective. Thus, as the organization was venturing into the market, its central role was to fill in the gap and offer a long-lasting solution to the issues of analysis and detection. On the other hand, as NOJA Power was being formed, the problems of safety and reliability were of great concern. Thus, the organization engaged in several research studies aimed at improving the safety of the product and guaranteeing security to the customers.

Concept Testing

One of the ways iOmniscient has been utilizing to test the eligibility of their products is through seminars and participation in competitions. This approach has been proven to work by companies such as Microsoft, Huawei, and Iscor. It is worth noting some of these organizations have a security system that is close to the one offered at iOmniscient. Hence, due to its reputation for quality, the company has been offering their services even to such high-profile clients.

NOJA power uses various world standards to check the reliability of their products. Such measures include the Institute of Electrical and Electronics Engineers (IEEE) standards and the National Electrical Code (NEC) that are dominant in Europe and America, respectively. The organization also spent more than $250,000 a week to send a sample to laboratories in the Netherlands for testing. This is critical in ensuring that the products provided by the company are of good quality and meet all the international standards.

Testing Finding

iOmniscient used a different approach in testing the eligibility of her products. The organization has been comparing its services with other players in the market such as Microsoft to identify how unique their products are.

NOJA power also has been trying to follow all the testing procedures to check on their eligibility. In most cases, the result of the testing is positive. The results from the lab work in the Netherlands have been suggesting the need to increase the safety measures and ensure that the IEEE standards are maintained at all levels (Birtwhistle, Saha & Diverall, 2015).

Conclusion

In a nutshell, both companies identified a problem or gap in the market and utilized technology to create products aimed at offering solutions. At first, the customers were not willing to accept such kind of techniques. However, through well-organized seminars and consumer education, these organizations have been dominating their respective industries. The identification of gaps in the market as well as the development of a mission statement are the primary reasons behind the continued dominance of these companies in the technology sector.

 

References

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Birtwhistle, D., Saha, T. K., & Diverall, B. (2015). Two-part synthetic test procedures for the testing of medium-voltage load break switches. IEEE Transactions on Power Delivery, 31(4), 1645-1654.

Gunes, H., & Pantic, M. (2010). Automatic, dimensional and continuous emotion recognition. International Journal of Synthetic Emotions (IJSE), 1(1), 68-99.

Islam, A., Birtwhistle, D., Saha, T. K., & Islam, M. S. (2019). Interruption of Low Voltage DC Arc in Air under Axial Magnetic Field. IEEE Transactions on Power Delivery.

Stefanov, S. Z. (2011). Quantum/Relativistic Computation of Security and Efficiency of Electrical Power System for a Day-Ahead. arXiv preprint arXiv:1111.0808.

van der Linde, M. (2016, September). Using iec61499 to achieve smart grid automation through interconnected distribution reclosers. In 2016 Australasian Universities Power Engineering Conference (AUPEC) (pp. 1-6). IEEE.

Yu, C., Zheng, X., Zhao, Y., Liu, G., & Li, N. (2011, August). Review of intelligent video surveillance technology research. In Proceedings of 2011 International Conference on Electronic & Mechanical Engineering and Information Technology (Vol. 1, pp. 230-233). IEEE.