consumers behavior

 Read: Creating customer value (1. Introduction, 2.1 – 2.2 -2.3 – 2.4) Behavior Change Week 1 Read: Creating customer value (1. Introduction, 2.1 – 2.2 -2.3 – 2.4) Prepared questions: Type your answers 1. What is economic value to customers? 2. What is functional value to customers? 3. What is experiential value to customers? 4. What is social value to customers? Pre-assignment: Choose one of your consumption activities as example and analyze 1. How marketers create experiential value and/or emotional benefits for you (that is, via design, branding, customer service) 2. How marketer create social value?