Examining and organizing the purchase decision process of consumers
This is a paper that requires the examining and organizing the purchase decision process of consumers. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Examining and organizing the purchase decision process of consumers
Outcomes met by completing this project:
1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and also of legal and business principles
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Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 6-8 pages in length excluding the title page and also reference page. Write clearly and concisely.
Instructions:
The five “conceptions of a consumer” presents a framework for examining and organizing the purchase decision process of consumers. Thus, the framework presents an opportunity to examine the responsibility of the marketer to consider the ethical ramifications to its consumer base, i.e. Corporate Social Responsibility. The following 5 conceptions are defined and explained in the Business Ethics Workshop, eBook, Chapter 12.
1. The wary consumer
2. The contracting consumer
3. The protected consumer
4. The renegade consumer
5. The capable consumer
Course Material and Research
This project requires you to do research on the Internet. You are to use course material going beyond defining terms. You are expected to explain the ‘why and how’ of a situation. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the course material and the question(s). Additionally, using one or two in-text citations from the course material throughout the entire paper will not earn many points on the assignment. Subsequently, the support must be relevant and applicable to the topic discussion. Points are not for mentioning a term or concept but by clearly and thoroughly explaining or discussing the question at hand.
