Grantham University Week 1 The Meaning and Role of Marketing Research Paper
A
What is Marketing?
- “What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world.
- Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else?
- Share your point of view about the meaning and role of marketing and customer relationship management.
- To explain, try to think of examples of companies you have relationships with — dry cleaners, a candy bar company, insurance company, or restaurant chain? Why do you keep going back (or why not)?
- Please respond to the initial question by day 5 and be sure to post two additional times to peers and/or instructor by day 7. The initial post by day 5 should be a minimum of 150 words. If you use any source outside of your own thoughts, you should reference that source. Include solid grammar, punctuation, sentence structure, and spelling.
B
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Order Paper NowThe Power of Marketing
- Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.
- A friend of yours agrees with the following adage, “People don’t know what they want, they only want what they know.” Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.
Before you get started on that one page paper take the time to review the following video link: http://www.youtube.com/watch?v=wK_hxXAYVzA It is a video authored by famous Co-Founder of Apple, Steve Jobs and his insights into the marketing world and how marketing = values and living in a noisy world.
| Grading Criteria Assignments | Maximum Points |
| Meets or exceeds established assignment criteria | 40 |
| Demonstrates an understanding of lesson concepts | 20 |
| Clearly presents well-reasoned ideas and concepts | 30 |
| Uses proper mechanics, punctuation, sentence structure, and spelling | 10 |
| Total | 100 |
