HYUNDAI STRATEGIC REPORT.

 Task: You are a newly graduated management consultant who is required to research and write a strategic report about a real life organisation – Hyundai. Your consultancy company works closely with universities. For this reason your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people. The analysis should demonstrate your ability to apply strategic management skills and knowledge to a real life situation. The Hyundai live case study consists of information presented on Blackboard and additional research that all students undertake and share throughout the module. Suggested structure: A professional looking front cover (excluded from the word count) Executive Summary. Please do not call it an abstract. (excluded from the word count) Table of Contents (excluded from the word count) Introduction Analysis of the external environment Analysis of the internal environment The Strategic Analysis Analysis of the business (competitive) strategy Evaluation of strategic options through SAF and ethics Conclusion References (excluded from the word count) Appendices (excluded from the word count) Please feel free to use different headings and subheadings. Your final structure will depend on your research. Further Information to help: How to approach the assessment task: What to include in different sections of the report? Front cover: Make sure that you include information about your university, school, the module name and number, your ID number, word count, date of submission. Make sure that the cover page looks professional. It creates a good first impression for your paper. Do not include your name and ID as this report will be marked anonymously. Executive summary: Please do not call this section ‘abstract’. Abstracts and executive summaries are very similar, although a convention is that abstracts are written mainly for academic papers and executive summaries are written for business reports. The executive summary must be inserted before the table of contents. If the executive summary looks professional it will help to impress your reader / marker. Here you need to include all the major points from every part of your report, including the main findings and conclusions. Again, this is not an introduction, it is an executive summary, i.e. it is a condensed summary of the whole report. People usually read executive summaries in order to decide whether or not they want to read the whole report. Therefore, don’t keep the reader wondering about the report’s conclusions or recommendations. You are not writing a detective story. Maximum word count: 200 words