Use the material from lecture and Writing Arguments (or online rhetoric resource), particularly from Chapters 1, 2, and 3, as well as the appendix on fallacies, to explore the source(s) you select. You may also elect to incorporate visuals from your ads into your essay (be sure to cite the material in text – use a caption – as well as on your works cited page). Briefly, describe the source(s) you address. Provide the necessary rhetorical contexts (background) for the material you examine and explore by summarizing the basic content. What are some of the values, beliefs, and assumptions? Address the explicit and implicit messages located in the political speech, cartoon, campaign, or advertisement. Identify possible fallacies; remember, don’t just list the fallacy. Define the fallacy and illustrate exactly how the material reflects this particular fallacy. Reveal the intended audience and outline the issues for the audience and the nation at that particular time. What is the motto of each group and what does it infer or call for? You may want to create a comparison and contrast of the material you elect to address. If any outcomes are available, feel free to provide them (be sure to cite) and explore the ramifications of these results. Identify the elements of persuasion and facts presented.
Identify and explore elements of logos, ethos, pathos, and kairos. What conclusions can be drawn from your analysis? Your essay must be in MLA format with a header, page numbers, an interesting or original title, one-inch margins, double spacing, and a works cited page. Remember, phrase your presentation and ideas using active voice and formal tone. The essay should be at least 1000 words; however, you may include more content if you choose (but remember, more content does not equal a higher grade). You need to cite evidence from your sources and define course concepts and terms; thus, your works cited page must include the political source(s) you analyze in addition to Ramage (or the source you use to define the rhetoric).