Netflix distribution channels
Watch: Business Model Canvas Channels – How to Build a Startup (Links to an external site.)
Read:
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Order Paper NowHow to use Channels building block: https://strategyzer.uservoice.com/knowledgebase/articles/1194376-how-do-i-use-the-channels-building-block-of-the-bu (Links to an external site.)
More on Customer Relationships: https://www.cleverism.com/selecting-managing-channels-business-model-canvas/ (Links to an external site.)
Assignment:
Read: https://www.cnbc.com/2017/05/23/netflix-ceo-reed-hastings-on-how-the-company-was-born.html (Links to an external site.)
Netflix has been a constant innovator and disruptor since their inception in 1997. They are a great example of a company that has focused on innovating through new channels.
Questions:
- Compare Netflix to Blockbuster in 1997. How did the Channels Netflix used compare to the Channels Blockbuster (or other movie rental stores) used at the time? How did this innovation in Channels impact the rest of Netflix’s business model?
- Explain how Netflix has adapted their Channels from their inception to their current business model. How has this impacted the rest of their business model?
(Be sure to discuss the 5 channel phases)
